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New creative

Brands, New creative

Molson brings back vintage jerseys for giveaway

After Drake was photographed in a vintage Molson Canadian jersey, the brewer and agency partner Rethink moved quickly to track down three of the classic shirts on eBay.

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Brands, New creative

Why Stella Artois is slowing down fast food

The “Dine Thru” is a pop-up restaurant that serves elevated fast food from online chef Laurent Dagenais in exchange for fast food coupons.

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Brands, New creative

How OLG can make you rich enough to splurge on the guac

The campaign by Taxi for OLG’s “Cash for Life” instant win game shows how winning $1,000 a week for life can enrich winners’ lives through small indulgences.

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Brands, New creative

Rockstar begins campaign with a lot of grit (and glory)

Developed with BBDO, the “Grit Behind the Glory” campaign shines a spotlight on two Canadian musicians who rose from anonymity on social media to achieve rising star status.

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Brands, New creative

Best Buy has your back… to school

For the BTS campaign by DonerNorth, Best Buy is showing how the right tech—and some help from its Blue Shirts—adds value beyond the sale price.

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Brands, New creative

4-H makes its pitch to urbanites

With nearly two-thirds of its members coming from farms, the youth organization looks to appeal to more urban residents.

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New creative

Influencer vomits oil in anti-greenwashing film

Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation.

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Brands, New creative

Endy embraces the day

The new “rise to shine” platform from The Hive skips bedtime and sleep science tropes typical of the category.

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Brands, New creative

Truly paints a unique marketing picture

Campaign from A+D is aimed at the artistic community with a goal of helping their work find a broader audience.

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Brands, New creative

Pepsi honours The Notorious B.I.G. on 50th anniversary of hip hop

The campaign features lyrics from a surfaced track, where the famous rapper pledged his love for the beverage.

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Brands, New creative

Sport ch-ch-Chek ready to help kids turn and face the strange for fall

A new back-to-school campaign by Cartier continues the brand strategy of presenting sports as a force for good, and Sport Chek as the place to go when it’s time to play.

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Brands, New creative

Virgin Plus launches new platform with a very obvious campaign

New brand platform by Zulu Alpha Kilo stars Andre Braugher in English language creative (complemented by French, Chinese and Hinglish), and presents Virgin Plus as the obvious choice for 5G wireless.

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Brands, New creative

Greenfield recommends a low carb(on) diet

The No Fixed Address campaign for the Maple Leaf Foods brand spotlights how Greenfield’s carbon neutrality makes it a better option for meat lovers worried about the environment.

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Brands, New creative

Adidas is not sorry about its Canadian World Cup campaign

The new “Impossible is Nothing” spot by SaltXC features Canadian soccer star Ashley Lawrence challenging antiquated stereotypes about women and women athletes.

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New creative

Did Orange score with its viral World Cup ad?

Whenever non-ad loving family members send you an ad they love, you know it’s truly breaking through. So, we asked some Canadian ad experts for their thoughts on Orange’s spot for les bleues.

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Brands, New creative

BMO kicks off Women’s World Cup campaign

The new campaign for the “Bank of Soccer” by FCB features Julia Grosso, who helped Canada win Gold at the Tokyo Olympics.

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Brands, New creative

OCS wants to clear up the clouds of confusion surrounding cannabis use

The campaign from Cleansheet is promoting the new educational resource CannabisMadeClear.ca.

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Brands, New creative

Audi turns emotions into data, then into art

The “Feel the Art of Audi” campaign by Bensimon Byrne uses AI to turn model Coco Rocha’s visceral reaction to the new Audi Q8 e-tron into digital art.

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Brands, New creative

Quebec symphony launches innovative fundraiser with ‘Bow of Hope’

Developed by Lg2, ‘The Bow of Hope’ uses a violin bow made with the hair of a cancer patient as a symbolic gesture of hope and courage in the fight against cancer.

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Brands, New creative

Doritos plays with NPCs in Fortnite

As a brand that celebrates being unique and unexpected, putting the Doritos inspired clothing on non-player characters was “the most unexpected thing we could do,” said PepsiCo’s Lisa Allie

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