New creative

Created by One Twenty Three West, “Every Trail, and Every Rider” is promoting the company’s Fluid line of mountain bikes.

Developed by Cossette, “Can better be better?” will feature Walmart associates proving that no matter the challenge a customer is faced with, Walmart is there to help.

New Lotto Max Dream Bars capture the attributes of luxury products in ice cream form.

New work from Rethink portrays sketchy wi-fi as a real person wreaking havoc with connected devices.

After two unusual back-to-school campaigns during the pandemic, Best Buy wants people to start thinking about their future dreams and ambitions again.

The billboard kicks off the new “Keep it Cheesy” brand platform for Cheestrings, based on the idea that the snack represents happiness and silliness.

New out-of-home campaign from Leo Burnett features provocative headlines and an “Instagrammable” OOH execution.

The new brand messaging from Rethink reminds consumers that Kraft Peanut Butter is an exclusively Canadian product.

The campaign from John St. awards badges for simple patio actions like borrowing a chair, levelling a table, and yelling Opa! when someone drops a plate.

“Be a reader, not a follower,” promotes the Kobo Plus subscription service, which offers hundreds of thousands of guilty-pleasure page-turners.

The new U.S. campaign by No Fixed Address promotes the fact Greenfield bacon is carbon-neutral with a ‘bacon rebate.’

The campaign from Juniper Park\TBWA’s bespoke agency Nissan United shows how the company’s motorsport history informs its everyday vehicles.

The creative campaign sees real dog dreams—like a giant pile of soft earth for some amazing digging—brought to life and captured for advertising.

The summer campaign from Arrivals + Departures is intended for Canadians looking for some fun after a long pandemic.

Creative by The Garden used the acronym for the Safe Health Site Timmins to capture attention and dispel myths about safe injection sites.

New brand platform from King Ursa emphasizes the retailer’s expanding selection of beverage options.

New campaign from lg2 emphasizes the pizza’s quality and, of course, its fast delivery.

The automaker is using a forced perspective video board to celebrate the 50th anniversary of its performance sub-brand.

Developed by Leo Burnett Toronto and Melanin Gamers, The Watch asks gamers to capture proof of online racism to get the major gaming companies to develop real solutions.

The new advertising from Rethink features Canadians providing encouragement and guidance to themselves on their first day in Canada.