New creative

After Drake was photographed in a vintage Molson Canadian jersey, the brewer and agency partner Rethink moved quickly to track down three of the classic shirts on eBay.

The “Dine Thru” is a pop-up restaurant that serves elevated fast food from online chef Laurent Dagenais in exchange for fast food coupons.

The campaign by Taxi for OLG’s “Cash for Life” instant win game shows how winning $1,000 a week for life can enrich winners’ lives through small indulgences.

Developed with BBDO, the “Grit Behind the Glory” campaign shines a spotlight on two Canadian musicians who rose from anonymity on social media to achieve rising star status.

For the BTS campaign by DonerNorth, Best Buy is showing how the right tech—and some help from its Blue Shirts—adds value beyond the sale price.

With nearly two-thirds of its members coming from farms, the youth organization looks to appeal to more urban residents.

The new “rise to shine” platform from The Hive skips bedtime and sleep science tropes typical of the category.

Campaign from A+D is aimed at the artistic community with a goal of helping their work find a broader audience.

The campaign features lyrics from a surfaced track, where the famous rapper pledged his love for the beverage.

A new back-to-school campaign by Cartier continues the brand strategy of presenting sports as a force for good, and Sport Chek as the place to go when it’s time to play.

New brand platform by Zulu Alpha Kilo stars Andre Braugher in English language creative (complemented by French, Chinese and Hinglish), and presents Virgin Plus as the obvious choice for 5G wireless.

The No Fixed Address campaign for the Maple Leaf Foods brand spotlights how Greenfield’s carbon neutrality makes it a better option for meat lovers worried about the environment.

The new “Impossible is Nothing” spot by SaltXC features Canadian soccer star Ashley Lawrence challenging antiquated stereotypes about women and women athletes.

The new campaign for the “Bank of Soccer” by FCB features Julia Grosso, who helped Canada win Gold at the Tokyo Olympics.

The campaign from Cleansheet is promoting the new educational resource CannabisMadeClear.ca.

The “Feel the Art of Audi” campaign by Bensimon Byrne uses AI to turn model Coco Rocha’s visceral reaction to the new Audi Q8 e-tron into digital art.

Developed by Lg2, ‘The Bow of Hope’ uses a violin bow made with the hair of a cancer patient as a symbolic gesture of hope and courage in the fight against cancer.

As a brand that celebrates being unique and unexpected, putting the Doritos inspired clothing on non-player characters was “the most unexpected thing we could do,” said PepsiCo’s Lisa Allie