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New creative

Brands, New creative

Google begins campaign about connecting Canadians to the news they want

Ad by Church+State comes as the federal government considers legislation that would force platforms to share revenue with news outlets.

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Brands, New creative

Why Casey House made a horror film about HIV stigma

Produced by Bensimon Byrne as part of the “Smash Stigma” platform, “Others” is intended to make people feel what it’s like to suffer the horrors of HIV stigma.

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Brands, New creative

Nurses’ group urges consumers to say no to ‘sexy nurse’ costumes

Quebec’s Ordre des infirmières et infirmiers is challenging the sexy nurse costume trope because it “devalues their profession and their expertise.”

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Brands, New creative

Courage’s first campaign is a joyous ode to Nescafé

The 60-second anthem was inspired by the fact that the brand is synonymous with “coffee” in many places around the world.

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Brands, New creative

Harold courts Fred VanVleet and Matty Matheson to promote custom clothing line

The “Sketch it Out” campaign from Zulu Alpha Kilo features the two men talking about the importance of wearing clothing that’s tailored for them.

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Brands, New creative

The Bay marks Raptors partnership with moody new spot

Created in-house, the new spot opts for a gauzy, dreamy approach celebrating the new multi-year partnership.

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Brands, New creative

Goldfish ventures into the metaverse

With a new larger cracker intended for an older audience, Goldfish is hoping to connect with young adults in Decentraland.

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Brands, New creative

Royal Canadian Mint and McCann try a new approach to reach younger Canadians

To promote special Canadian heritage coins, McCann produced ads that forego the realism of past campaigns for a more contemporary fusion of real-life and animation.

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Brands, New creative

Why Ford made a short film about a giant mushroom

The film by BBDO includes not a single shot of a Ford, but the entire production was powered by its electric vehicles.

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Brands, New creative

A real Dick move by Plenty of Fish

The campaign by One Twenty Three West delivers the message that Plenty of Fish is a respectful dating app experience, where the only dick pics are of guys named Richard.

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New creative

Turning microaggressions into works of art

“Worn Down by Words” consists of four pieces of art showing how offhand questions and remarks can be internalized by people who hear them on a regular basis.

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Brands, New creative

EQ Bank is all about the make, not the take

The “More Bank” campaign from The Hive taps into Canadian frustrations about banks taking from them, instead of helping them make more money.

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Brands, New creative

BDC puts its ‘Ambitions’ front and centre

New brand platform and campaign from Cossette reflects its commitment to fulfilling its role as a development bank “even more ambitiously” in the coming years.

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Brands, New creative

Goemans wants to be the solution to appliance rage

The campaign by The Garden uses dark humour to show how painful it can be to buy the wrong home appliance.

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Brands, New creative

Won’t EV drivers think of the gas station attendants?

The latest Volkswagen campaign starring Quebec spokesperson Pier-Luc Funk features the world’s saddest gas station attendant.

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Brands, New creative

BC’s accountants show how a CPA can be life changing

The campaign by One Twenty Three West foregoes the tropes of business people shaking hands to ride with a dog on a skateboard.

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Brands, New creative

Sunwing shows how it helps Canadians get more (more, more) from their vacation

The new brand positioning and campaign by Conflict delivers the message that while Sunwing is still about affordability, it offers much more than that.

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Brands, New creative

Desjardins opens doors for youth in new campaign

The campaign by Bleublancrouge is built around the idea that young Canadians can find the right path to a positive future when doors are opened for them.

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Brands, New creative

The Globe and Mail reaches out to younger readers

It’s the latest work from the national daily’s longtime creative partner, Naked Creative Consultancy.

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Brands, New creative

TD’s easy approach to app banking

The new advertising is some of the first from Ogilvy since winning the account, and seeks to “build the innovation credentials for TD.”

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