New creative

Ad by Church+State comes as the federal government considers legislation that would force platforms to share revenue with news outlets.

Produced by Bensimon Byrne as part of the “Smash Stigma” platform, “Others” is intended to make people feel what it’s like to suffer the horrors of HIV stigma.

Quebec’s Ordre des infirmières et infirmiers is challenging the sexy nurse costume trope because it “devalues their profession and their expertise.”

The 60-second anthem was inspired by the fact that the brand is synonymous with “coffee” in many places around the world.

The “Sketch it Out” campaign from Zulu Alpha Kilo features the two men talking about the importance of wearing clothing that’s tailored for them.

Created in-house, the new spot opts for a gauzy, dreamy approach celebrating the new multi-year partnership.

With a new larger cracker intended for an older audience, Goldfish is hoping to connect with young adults in Decentraland.

To promote special Canadian heritage coins, McCann produced ads that forego the realism of past campaigns for a more contemporary fusion of real-life and animation.

The film by BBDO includes not a single shot of a Ford, but the entire production was powered by its electric vehicles.

The campaign by One Twenty Three West delivers the message that Plenty of Fish is a respectful dating app experience, where the only dick pics are of guys named Richard.

The “More Bank” campaign from The Hive taps into Canadian frustrations about banks taking from them, instead of helping them make more money.

New brand platform and campaign from Cossette reflects its commitment to fulfilling its role as a development bank “even more ambitiously” in the coming years.

The campaign by The Garden uses dark humour to show how painful it can be to buy the wrong home appliance.

The latest Volkswagen campaign starring Quebec spokesperson Pier-Luc Funk features the world’s saddest gas station attendant.

The campaign by One Twenty Three West foregoes the tropes of business people shaking hands to ride with a dog on a skateboard.

The new brand positioning and campaign by Conflict delivers the message that while Sunwing is still about affordability, it offers much more than that.

The campaign by Bleublancrouge is built around the idea that young Canadians can find the right path to a positive future when doors are opened for them.

It’s the latest work from the national daily’s longtime creative partner, Naked Creative Consultancy.

The new advertising is some of the first from Ogilvy since winning the account, and seeks to “build the innovation credentials for TD.”