New creative

Advertisers are leaning heavily into humour and stardom as fans tune in to the start of the season.

New creative from Leo Burnett adapts animated spokes characters from the U.S. to introduce the ready-to-eat snack food to Canada.

The campaign by Juniper Park\TBWA shows oxio is staying true to the irreverent brand ethos its had since launching, even after the acquisition by Cogeco.

Developed by Dentsu, the “New can feel like home” campaign shows how RBC understands the courage it takes for people to start a new life in Canada.

As part of its effort to make authentic connections with gamers, BMO and FCB put the bank’s “Gaming Relations Specialist” into two elaborate League of Legends costumes.

While it is already #1 in Canada, Kruger showed it will move quickly to grab more market share as #2 brand Kleenex pulls out of the market.

Led out of Edelman Toronto and directed by Andrew Simon, the new endorsement happened fast after Levis claimed to like coffee with mayonnaise.

The new 0% alcohol beer brand by Wunderman Thompson evokes all the fun-loving spirit typically associated with traditional beer advertising.

The campaign by FCB delivers a pointed reminder that women’s soccer still does not get equal treatment in Canada.

Courage was looking for a new way to deliver the brand’s iconic tagline, and came up with an apology to all of the unused, unnecessary cutlery.

New campaign from Open—which has a stake in the company through its investment arm, Alchemy—promotes the orthotics company’s speed and affordability.

The “Recast Nuclear” campaign from Forsman & Bodenfors is aimed at dispelling the myths of nuclear energy that have been created by popular culture.

Developed by Sister Merci and acclaimed costume maker Susan Dicks, the “Rootsuit” showcases the brand’s distinctive aeroponic growing method.

New work from Leo Burnett builds on the premise of cable internet being terrifying, which was introduced during a Super Bowl spot this year.

The “Who I Really Am” campaign features nine CEE alumni in custom designed black hoodies listing the many accomplishments that make them so employable.

The creative by Mackie Biernacki shows how in a world where people can feel overwhelmed by adult life, Sonnet makes buying insurance quick and easy.

The campaign from Publicis features digital billboards that use real-time data to direct consumers to the nearest sunny patio.

After Drake was photographed in a vintage Molson Canadian jersey, the brewer and agency partner Rethink moved quickly to track down three of the classic shirts on eBay.

The “Dine Thru” is a pop-up restaurant that serves elevated fast food from online chef Laurent Dagenais in exchange for fast food coupons.