Opinion Archives -

Diversity, Opinion

Dear Canadian advertising: There’s a difference between inclusion and tokenism

Enough talk about diversity and equality—it’s time for action, says GAVIN BARRETT.

Brands, Opinion

Téo’s failure wasn’t its branding

And it wasn’t a Quebec issue, either. The problem was the business model itself, says Eric Blais

Brands, Opinion

What Mars rover teaches us about the value of ideas

Without an idea to steer it, technology is an unguided missile capable of dehumanizing our work and the people we speak to, says Aaron Nemoy

Brands, Cannabis, Opinion

The government’s approach to pot marketing is wrong. Here’s why

Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.

Guest Column, Opinion

What the Fyre Festival says about agency life

When agencies are so desperate for new business, it’s tough for them to walk away when things go bad, says Mitch Joel

Guest Column, Opinion

Here’s why P&G should be applauded for taking on toxic masculinity

Karen Howe wonders why some causes are more socially acceptable than others.

Opinion

Everyone take a breath: Pritchard was likely just playing to a tech audience

His musings about an ad-free world were accompanied by a new brand ad for Gillette.