Opinionnation

Shopping has become a political act, and Gen Z customers are increasingly making themselves heard by how they spend their dollars

The shift to digital commerce means that brands should think of brick-and-mortar retail as a giant playground for consumers to interact with their product, says Fuse Create’s Aleena Mazhar.

With all great advertising—just like with great art—craft is only important when in service to delivering a message.

Wahn Yoon and Chris Dacyshyn of Bleublancrouge got together to explain purpose driven marketing. Yoon describes what it is not, and Chris Dacyshyn describes what it is

The early days of social marketing provided important lessons for today’s brand leaders looking to reach their customers on Amazon, says David Pullara

Jared Stein is looking forward to the next season of Bridgerton, but like a lot of people, he’s also ready for some real-life experiences. Brands should take note.

Stephen Brown’s contractors have reminded him how much he misses his office, and his team.

When Scott Knox talks about being gay in the industry, he’s not speaking to the straight audience. It’s to remind anyone who is gay they don’t have to hide.

Fake experts, uninformed thought leaders and swaggering magnetic prophets are proliferating, and their rise threatens to further undermine the industry, says Mo Dezyanian.

To have value, brands need to provide consumers with something that goes well beyond the transactional, says The Hive’s Rick Shaver.

We’re all struggling to get through the pandemic. But responding to that email or answering that call can go a long way towards helping someone through difficult times, says Kerry Fleiser

Advertising is about telling people what to think and do, while media agencies listen to what people want. Now’s a good time to be a good listener, says David Jowett

The world of communications doesn’t have to be a life-and-death battle of in-house versus external agency creatives.

Kingswood isn’t buying a retailer. It’s buying a cult brand. And an ethical brand, says Eric Blais

The pandemic has taught us a lesson not to be forgotten: real brand affinity can come from treating customers like neighbours.

For too long, the holding companies sacrificed the magic of creativity for the profit driven efficiency of accounting

Awards shows are a fleeting dopamine hit that, at best, take agency eyes off the real prize of selling client products, say Pound & Grain’s Sandy Fleischer and Jackson Murphy

Despite its massive popularity with marketers, Facebook is about efficiency not effectiveness, and activation not brand-building, says Mark Tomblin

A lot of not-for-profit work is simply great, and the marketing leaders risk a great deal by being bold with their advertising, says David Pullara

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