Opinionnation

The world of communications doesn’t have to be a life-and-death battle of in-house versus external agency creatives.

Kingswood isn’t buying a retailer. It’s buying a cult brand. And an ethical brand, says Eric Blais

The pandemic has taught us a lesson not to be forgotten: real brand affinity can come from treating customers like neighbours.

For too long, the holding companies sacrificed the magic of creativity for the profit driven efficiency of accounting

Awards shows are a fleeting dopamine hit that, at best, take agency eyes off the real prize of selling client products, say Pound & Grain’s Sandy Fleischer and Jackson Murphy

Despite its massive popularity with marketers, Facebook is about efficiency not effectiveness, and activation not brand-building, says Mark Tomblin

A lot of not-for-profit work is simply great, and the marketing leaders risk a great deal by being bold with their advertising, says David Pullara

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