Cannes judges shouldn’t only award tear-jerking work that wants to save the world, says Angus Tucker. “Fun and laughter and are as much a part of the human condition as love and hope.”Read more
Even with some players offside, the NHL must keep playing with Pride
The NHL’s Pride Nights send a message to LGBTQ+ youth that hockey is for them, says Sam Archibald. The pressure is on teams and sponsors to make sure they move forward and not backwardRead more
Do we even need strategy interns anymore?
ChatGPT and other AI tools are transforming the way the industry works, but that includes how it works with interns, says One Twenty Three West’s Colin Carroll.Read more
Kill the Competition: A guide to becoming an antihero brand
TV is awash with flawed characters audiences cheer for. VMLY&R’s Trevor Thomas wonders if marketers should try a similar approach.Read more
Pay up or shut up: It’s time to end unpaid internships
Aside from being unethical, not compensating people for their work perpetuates inequality by taking opportunities away from those who can’t afford to work for free, says Swerve’s Andrew Wagar.Read more
Finding Insight: Why a classic Pixar movie contains important lessons for marketers
Finding Nemo is much more than a fish story, says VMLY&R’s Trevor Thomas. It demonstrates the power of finding a true human insight.Read more
Saving local media requires new thinking and new data
Local media is often ignored by media planners because of gaps in the data that ignore smaller communities and marginalized groups, says Sarah ThompsonRead more
How to get promoted in three days
The new normal flexible work arrangements are great, but the best way to learn is by watching colleagues do the job you want to do one day, says Angus TuckerRead more
Some great creative ideas get killed by process—not people
Eric Blais reflects on the late, great Per Pedersen’s observation that the industry suffers because it has to put up with “shit from people that don’t love creativity.”Read more
Let’s make saving local media (and maybe even democracy) our new brand purpose
Directing more ad spend to local media can be the most meaningful social cause in Canada, says dentsu’s Sarah Thompson. It connects the big issues we care so much about—the environment, our society, and democracy.Read more
Are CIBC’s canine companions too believable?
CIBC’s new ad campaign is based on an imagined scenario of therapy dogs helping people relax when talking personal finances. But Eric Blais wonders if the scenario might be too believable.Read more
Does this January feel lighter?
After two Januaries darkened by the dread of COVID, Fuse Create’s Stephen Brown is ready for a new year that feels more like the good old days, when the biggest challenge was fighting for great ideas, not fighting the pandemic.Read more
As ‘Frenglish’ advertising invades France, Québec must resist
French advertisers are increasingly relying on “Frenglish” because of its “cool, trendy impact,” but Quebec needs to safeguard against its rise, says Eric Blais.Read more
Why Simons’ love affair with art ended badly
It may be that the Simons “All is Beauty” campaign was always going to face backlash, but Eric Blais has a few suggestions for what the retailer could have done differently.Read more
The banks of ambitions
BDC has always been the bank of entrepreneurs, but now it wants to be about ambition. Eric Blais wonders what will happen if another ambitious bank has a problem with that.Read more
When media is everywhere, is the medium still the message?
Society Etc.’s Mike Sharma has been reflecting on Marshall McLuhan’s most famous axiom, and wonders if it’s still true today.Read more
Love him or hate him, Poilievre has mastered social media
Engagement matters more than reach, says Eric Blais, and Poilievre’s provocativeness and bold declarations connected with a lot of Canadians.Read more
On the need to be better at marketing the marketing profession
Gino Cantalini has some questions: Why is marketing so misunderstood? Why do marketers get grouped with injury lawyers? Why don’t parents want their kids to be marketers?Read more
How brands can respond to Canadians’ rising sense of disempowerment
With so many Canadians feeling they lack control of their life, marketers should find ways to give them more control of their brand experiences, says Crop’s Alain GiguèreRead more
Why are ad land’s middle managers hurting so much?
The pandemic amplified existing flaws in our talent management systems, says Mo Dezyanian. Now is the time to reinvest in management skills training, and perhaps reconsider who we promote and why.Read more