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PUSH has come to shove aside old media thinking

The Toronto-based performance media consultancy is celebrating its 10th year with an awards show win, and a place on Canada’s fastest-growing companies list.

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Pinterest boosts storytelling and purchasing power to video

Pinterest is an inspiration platform where users view video ads to turn ideas into actions.

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‘We don’t have that in Toronto’ is not good enough anymore

The city will vote on a new plan that will deliver a multi-dimensional hub to produce unique experiences, activations and events.

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Five tips to set your firm up for financial success in 2021

Things are looking up for 2021, but most firms will need a true financial planning partner to steer through the rough waters ahead.

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A timely look at how work is changing—maybe forever—at the next Ensemble

The company’s first-ever virtual event will feature Amber Mac, Twitter’s Laura Pearce and NASA software engineer Ben Feist.

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How the CM designation is meeting the needs of the modern marketer

With interest in the CM on the rise, we spoke to Canadian marketers about why they’re behind the program.

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What is ‘truth’ in the digital age?

People of different ages, races, genders etc. all process information and perceive truth differently, says neuroscience expert Kevin Keane.

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Effie Canada introduces trophy holder for ELOC winners (like an EGOT only different)

ICA unveils new commemorative trophy holder for anyone who wins an Effie, Lion, One Show and Clio in the same year.

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Here’s what drives advertising effectiveness

Popular marketing expert Mark Ritson’s advice on how to produce the most effective marketing, based on his analysis of Effie winners.

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Goodby’s Matt Edwards on the positivity in Canadian advertising, and judging the ADCC

Plus, why he’s thrilled by the rise of boutique shops, and why ADCC judging felt like ‘going on a bit of a holiday.’

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Francesca Greggs on the beauty of small budgets, her favourite subreddits and judging the ADCC

‘Brands are willing to take risks because they’re seeing audiences respond,’ says Edelman L.A.’s director of creative strategy.

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Martin Peters Ginsborg on sad piano music, baking for creativity and the ADCC Awards

The Message talks with some members of the all-world jury for this year’s Directions.

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Getting prepared for the Future of Wealth at EnsembleCo event

The future of wealth will be unevenly distributed, increasingly female, and socially conscious.

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