PR Archives -

The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz

The colour pink is everywhere a week before the film debuts in U.S. theatres, thanks to a promotional blitz that has turned the Greta Gerwig-directed movie into the cultural event of the summer.

Brands, PR

Edelman named PR AOR for IKEA

Mandate includes digital communications, influencer engagement, and media insights.

Freedman named Edelman’s Canadian CEO

She was named interim CEO following Lisa Kimmel’s October departure.

Study suggests a divide between PR professionals, general public

The U.S. study shows that PR professionals are “significantly” more progressive than the general population, but can that negatively affect communications strategies?

Brands, PR

Wendy’s admits it was behind ‘French Toast Guy’

A curious character serving himself French toast in and around Toronto’s transit system had social media buzzing and mainstream media wondering what was up.

Media, PR

This man cut a Netflix trailer to apply for a job with the streaming service

Adityajit Shergill combed through the trailers for 15 Netflix shows to create a 90-second video application.

Agency, PR

How Rethink wants to do PR differently

The Brand Narrative team is being led by Meredith Montgomery, a former VP at Ketchum, and Lianne George, who was previously editor at Chatelaine.

Agency, PR

Praxis PR to test four-day work week

The PR agency believes healthier, happier employees will also be more productive and client satisfaction could actually improve.

Agency, PR

Guinness World Records picks Craft as PR agency

Toronto-based PR shop also hired by Globe Electric and Fika, and adds four new members to team.

Brands, PR

Royal Ontario Museum and NFA present story of the pandemic through kids’ eyes

Young people 18 and under can submit their own works of art that help to tell the story of their life during the pandemic.

Diversity, PR

New scholarships promote diversity in PR; new research demonstrates their need

Backed by a founding investment from Agnostic, The Impression Campaign is designed to attract and retain racialized students to Humber College’s public relations program.

PR leaders call for an end to unpaid internships

Letter to the industry calls the practice “exploitive,” and disproportionately impacts racialized communities.

Brands, PR

McDonald’s and Tims are beefing over eggs

With Tim Hortons switching to fresh eggs for breakfast, McDonald’s is taking every opportunity to point out it’s been using them for 45 years.

Agency, PR

MSL Group’s Mia Pearson on how she built two agencies, and an early retirement

After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.

Agency, PR

Mia Pearson retiring from MSLGroup, with Justin Creally promoted to CEO

Pearson started, built and sold two different PR agencies over her 30-year career in PR.

New mentorship organization looks to provide career lift-off for Canada’s young PR professionals

More than 100 professionals from agency, client, government and non-profits have volunteered as mentors.

Brands, PR

McCain’s tweets were powerful, but what about the brand impact?

The Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.

Brands, PR

Maple Leaf Foods and Tim Hortons show the fine line between winning and losing on social

Brands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.

Brands, PR

Prince Harry and Meghan Markle use Toronto shop for new website

The site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.

Brands, PR

SickKids creates Airbnb listing to help fundraising efforts

The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.