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PR

Agency, PR

MSL Group’s Mia Pearson on how she built two agencies, and an early retirement

After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.

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Agency, PR

Mia Pearson retiring from MSLGroup, with Justin Creally promoted to CEO

Pearson started, built and sold two different PR agencies over her 30-year career in PR.

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PR

New mentorship organization looks to provide career lift-off for Canada’s young PR professionals

More than 100 professionals from agency, client, government and non-profits have volunteered as mentors.

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Brands, PR

McCain’s tweets were powerful, but what about the brand impact?

The Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.

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Brands, PR

Maple Leaf Foods and Tim Hortons show the fine line between winning and losing on social

Brands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.

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Brands, PR

Prince Harry and Meghan Markle use Toronto shop for new website

The site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.

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Brands, PR

SickKids creates Airbnb listing to help fundraising efforts

The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.

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Brands, PR

Wealthsimple thinks small with stadium sponsorship

After some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.

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Brands, PR

A giant leap for Barbie: iconic doll goes to space

Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.

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Brands, PR

Telus chooses custom-built PR offering after agency review

The Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.

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Brands, PR

Bubble wrap gets its runway moment

Canadian fashion designer David Dixon creates a line of pieces to promote osteoporosis awareness.

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PR

GM union runs Super Bowl ad, despite legal threats

Unifor ad part of a public relations and ad campaign to put pressure on the automaker after decision to close its plant in Oshawa.

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Brands, PR

Alzheimer Society gives voice to Canadians living with dementia

This digital and social led campaign tackles the stigma of a dementia diagnosis

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