PR Archives -

MSL Group’s Mia Pearson on how she built two agencies, and an early retirement

After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.

Agency, PR

Pearson started, built and sold two different PR agencies over her 30-year career in PR.

More than 100 professionals from agency, client, government and non-profits have volunteered as mentors.

Brands, PR

The Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.

Brands, PR

Brands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.

Brands, PR

The site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.

Brands, PR

The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.

Brands, PR

After some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.

Brands, PR

Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.

Brands, PR

The Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.

Brands, PR

Canadian fashion designer David Dixon creates a line of pieces to promote osteoporosis awareness.

Unifor ad part of a public relations and ad campaign to put pressure on the automaker after decision to close its plant in Oshawa.

Brands, PR

This digital and social led campaign tackles the stigma of a dementia diagnosis