The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.
Read more
Wealthsimple thinks small with stadium sponsorship
After some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.
Read more
A giant leap for Barbie: iconic doll goes to space
Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.
Read more
Telus chooses custom-built PR offering after agency review
The Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.
Read more
Bubble wrap gets its runway moment
Canadian fashion designer David Dixon creates a line of pieces to promote osteoporosis awareness.
Read more
GM union runs Super Bowl ad, despite legal threats
Unifor ad part of a public relations and ad campaign to put pressure on the automaker after decision to close its plant in Oshawa.
Read more
Alzheimer Society gives voice to Canadians living with dementia
This digital and social led campaign tackles the stigma of a dementia diagnosis
Read more