After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.
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After building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.
Read morePearson started, built and sold two different PR agencies over her 30-year career in PR.
Read moreMore than 100 professionals from agency, client, government and non-profits have volunteered as mentors.
Read moreThe Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.
Read moreBrands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.
Read moreThe site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.
Read moreThe PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.
Read moreAfter some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.
Read moreMattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.
Read moreThe Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.
Read moreCanadian fashion designer David Dixon creates a line of pieces to promote osteoporosis awareness.
Read moreUnifor ad part of a public relations and ad campaign to put pressure on the automaker after decision to close its plant in Oshawa.
Read moreThis digital and social led campaign tackles the stigma of a dementia diagnosis
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