Pearson started, built and sold two different PR agencies over her 30-year career in PR.
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New mentorship organization looks to provide career lift-off for Canada’s young PR professionals
More than 100 professionals from agency, client, government and non-profits have volunteered as mentors.
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McCain’s tweets were powerful, but what about the brand impact?
The Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.
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Maple Leaf Foods and Tim Hortons show the fine line between winning and losing on social
Brands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.
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Prince Harry and Meghan Markle use Toronto shop for new website
The site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.
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SickKids creates Airbnb listing to help fundraising efforts
The PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.
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Wealthsimple thinks small with stadium sponsorship
After some cryptic social messaging early in the week, the reveal is much tinier than some anticipated.
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A giant leap for Barbie: iconic doll goes to space
Mattel sent the iconic doll into the stratosphere to encourage young girls to consider careers in STEM.
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Telus chooses custom-built PR offering after agency review
The Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.
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Bubble wrap gets its runway moment
Canadian fashion designer David Dixon creates a line of pieces to promote osteoporosis awareness.
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GM union runs Super Bowl ad, despite legal threats
Unifor ad part of a public relations and ad campaign to put pressure on the automaker after decision to close its plant in Oshawa.
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Alzheimer Society gives voice to Canadians living with dementia
This digital and social led campaign tackles the stigma of a dementia diagnosis
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