The colour pink is everywhere a week before the film debuts in U.S. theatres, thanks to a promotional blitz that has turned the Greta Gerwig-directed movie into the cultural event of the summer.
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The colour pink is everywhere a week before the film debuts in U.S. theatres, thanks to a promotional blitz that has turned the Greta Gerwig-directed movie into the cultural event of the summer.
Read moreMandate includes digital communications, influencer engagement, and media insights.
Read moreShe was named interim CEO following Lisa Kimmel’s October departure.
Read moreThe U.S. study shows that PR professionals are “significantly” more progressive than the general population, but can that negatively affect communications strategies?
Read moreA curious character serving himself French toast in and around Toronto’s transit system had social media buzzing and mainstream media wondering what was up.
Read moreAdityajit Shergill combed through the trailers for 15 Netflix shows to create a 90-second video application.
Read moreThe Brand Narrative team is being led by Meredith Montgomery, a former VP at Ketchum, and Lianne George, who was previously editor at Chatelaine.
Read moreThe PR agency believes healthier, happier employees will also be more productive and client satisfaction could actually improve.
Read moreToronto-based PR shop also hired by Globe Electric and Fika, and adds four new members to team.
Read moreYoung people 18 and under can submit their own works of art that help to tell the story of their life during the pandemic.
Read moreBacked by a founding investment from Agnostic, The Impression Campaign is designed to attract and retain racialized students to Humber College’s public relations program.
Read moreLetter to the industry calls the practice “exploitive,” and disproportionately impacts racialized communities.
Read moreWith Tim Hortons switching to fresh eggs for breakfast, McDonald’s is taking every opportunity to point out it’s been using them for 45 years.
Read moreAfter building and selling two successful agencies, one of Canada’s premiere PR practitioners is ready for some downhill time.
Read morePearson started, built and sold two different PR agencies over her 30-year career in PR.
Read moreMore than 100 professionals from agency, client, government and non-profits have volunteered as mentors.
Read moreThe Message asked industry professionals to weigh in. Not surprisingly, their reactions varied.
Read moreBrands shouldn’t mistake angry comments—or stories about angry comments—as evidence of failure.
Read moreThe site was created by digital agency Article, whose client roster is laden with lifestyle and influencer brands.
Read moreThe PR-led initiative recreates an uncomfortable, stressful stay inside the hospital’s paediatric intensive care unit.
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