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Production

Brands, Production

Director Jennifer Roberts on giving caregivers a voice in “24 Hours of Care”

The Skin & Bones team and McCann spent more than two weeks criss-crossing the country to capture some of its more than eight million caregivers in action.

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New creative, Production

The Vanity turns to the undead for self-promotion

The spot was written and directed by Paul Constantakis, a former writer with agencies including Taxi and Sid Lee who turned to directing only recently.

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ACTRA vs. iCA, Production

Making sense of the messy ICA-ACTRA commercial (dis)agreement

The actors’ union and Association of Canadian Advertisers signed a deal without the ICA—and now both sides can’t agree on what that means or what happens next.

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Production

Spy now accepting cash, crypto and NFTs

Executive producer Marcus Trulli knows there’s a lot of hype and speculation, but there’s plenty to suggest NFTs will hold real value for years to come.

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Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

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Production

Toronto commercial director reimagines the infamous Trinity Bellwoods kiss

“It’s not a political piece, it’s comedy, but we were definitely advocating for her,” said Edward Pond of the quickly produced spoof video.

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COVID-19, Production

Why a Toronto production company believes in a new Kindness Economy

Since the shutdown began, Heyd Saffer has created three different projects in response to the COVID crisis.

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COVID-19, Production

A Toronto director with time on his hands shoots an ad for the industry

“It was just about, everyone’s feeling like they’re alone, but we’re all alone together,” says Brad Dworkin.

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Brands, New creative, Production

Canada Media Fund gets “Made”

New campaign aims at raising awareness of Canada’s contribution to the global content industry.

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