Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.
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Why Sorrell bought MightyHive
He built a traditional agency colossus at WPP. His new vision is for a marketing world moving beyond traditional agency relationships.
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Almost all digital media in Canada to be sold programmatically by 2020: report
Canada is leading the world in the shift to programmatic trading for all digital media transactions.
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