Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.
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Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.
Read moreHe built a traditional agency colossus at WPP. His new vision is for a marketing world moving beyond traditional agency relationships.
Read moreCanada is leading the world in the shift to programmatic trading for all digital media transactions.
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