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Programmatic

Media, Programmatic

Ad tech tax is going down: eMarketer

Research firm cites increased competition, attempts to improve the system and the rise of private marketplaces.

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Agency, Programmatic

Why Sorrell bought MightyHive

He built a traditional agency colossus at WPP. His new vision is for a marketing world moving beyond traditional agency relationships.

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Media, Programmatic

Almost all digital media in Canada to be sold programmatically by 2020: report

Canada is leading the world in the shift to programmatic trading for all digital media transactions.

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