Data from We Are Social’s “Digital 2023: Canada Report” provides a snapshot of digital consumer behaviours and marketing trends.
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Data from We Are Social’s “Digital 2023: Canada Report” provides a snapshot of digital consumer behaviours and marketing trends.
Read moreNew study found a wide range of concerns, from divided societies to fear of personal contact, the effect on kids, and mental health.
Read moreRessac adds an array of performance marketing capabilities to one of the top consumer research firms in Canada.
Read moreMore than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.
Read moreThe survey of more than 58,000 Canadians revealed CX scores almost identical to 2019.
Read moreFirst introduced in 2017, the CM designation is finding favour among the industry’s hiring managers.
Read moreParticipants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.
Read moreThis is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.
Read moreGender balance isn’t a problem, but traditional stereotypes still prevail.
Read moreMost marketers believe they are avoiding gender stereotypes. Most consumers disagree
Read moreMindshare surveyed 1,000 people about their attitudes to in-store and online retail.
Read moreDelvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.
Read moreA growing litany of problems could ultimately catch up with the social media giant.
Read moreCanadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon
Read moreGlobal research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.
Read moreDigital ad spend now exceeds the combined spend of the next three measured media.
Read moreNew study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.
Read moreCanadians are most distrustful of advertisers when it comes to how their data is used.
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