Research Archives -

Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study

This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.

Gender balance isn’t a problem, but traditional stereotypes still prevail.

Most marketers believe they are avoiding gender stereotypes. Most consumers disagree

Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.

Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.

Canadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon

Global research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.

Digital ad spend now exceeds the combined spend of the next three measured media.

New study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.

Canadians are most distrustful of advertisers when it comes to how their data is used.