More than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.
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Canadians’ customer experience remains unchanged this year: Forrester
The survey of more than 58,000 Canadians revealed CX scores almost identical to 2019.
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New research shows growing support for marketing designation
First introduced in 2017, the CM designation is finding favour among the industry’s hiring managers.
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Vividata introducing passive measurement panel
Participants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.
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Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study
This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.
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Canadian marketers making headway on gender portrayal, but work remains: Kantar
Gender balance isn’t a problem, but traditional stereotypes still prevail.
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Women are being let down by advertising ‘complacency’: Kantar
Most marketers believe they are avoiding gender stereotypes. Most consumers disagree
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Canadians like homegrown retailers, but in-store experience will keep them coming back
Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.
Read moreMarketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain
Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.
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Facebook’s ‘toxicity’ could drive away advertisers, analyst says
A growing litany of problems could ultimately catch up with the social media giant.
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Canadian retail on track for a weak 2018: analyst
Canadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon
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TV remains Canada’s most popular display medium, but spend drops 1.8%: WARC
Global research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.
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Digital revenue to grow by nearly $1 billion this year: IAB report
Digital ad spend now exceeds the combined spend of the next three measured media.
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Speed and convenience among keys to modern retail: report
New study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.
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Just 4% of Canadians trust advertisers with data: KPMG
Canadians are most distrustful of advertisers when it comes to how their data is used.
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