Research Archives -

Leo Burnett looks at Canada’s Covid-induced anxieties, and the role for brands

New study found a wide range of concerns, from divided societies to fear of personal contact, the effect on kids, and mental health.

Media, Research

Leger buys Ressac to move beyond consumer insight and into media

Ressac adds an array of performance marketing capabilities to one of the top consumer research firms in Canada.

Research

Trust falls after a difficult 2020: Edelman Trust Barometer

More than two-thirds of Canadian consumers believe they have the power to force corporations to change, and nearly as many want CEOs to step forward to fix societal problems.

Research

Canadians’ customer experience remains unchanged this year: Forrester

The survey of more than 58,000 Canadians revealed CX scores almost identical to 2019.

Brands, Research

New research shows growing support for marketing designation

First introduced in 2017, the CM designation is finding favour among the industry’s hiring managers.

Media, Research

Vividata introducing passive measurement panel

Participants will be drawn from Delvinia’s Asking Canadians panel. The panel at launch will be 600 people.

Brands, Research

Marketers and advertisers struggle to understand “mainstream audiences”: U.K. study

This is creating a ‘substantial barrier’ to reaching audiences outside major urban centres, study suggests.

Brands, Research

Canadian marketers making headway on gender portrayal, but work remains: Kantar

Gender balance isn’t a problem, but traditional stereotypes still prevail.

Brands, Research

Women are being let down by advertising ‘complacency’: Kantar

Most marketers believe they are avoiding gender stereotypes. Most consumers disagree

Consumer trends, Research, Retail

Canadians like homegrown retailers, but in-store experience will keep them coming back

Mindshare surveyed 1,000 people about their attitudes to in-store and online retail.

Data, Research, Techology

Marketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain

Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.

Consumer trends, Research

Canadian retail on track for a weak 2018: analyst

Canadian e-commerce sales hit $17.5 billion in 12-month period, with most going to ‘non-store’ retailers like Amazon

Media, Research

TV remains Canada’s most popular display medium, but spend drops 1.8%: WARC

Global research organization says the medium has reached a ‘crossroads,’ as viewing declines and advertisers shift budgets to digital.

Media, Research

Digital revenue to grow by nearly $1 billion this year: IAB report

Digital ad spend now exceeds the combined spend of the next three measured media.

Consumer trends, Research

Speed and convenience among keys to modern retail: report

New study from Retail Council of Canada says that customers won’t hesitate to switch brands if the experience is sub-par.

Consumer trends, Research

Just 4% of Canadians trust advertisers with data: KPMG

Canadians are most distrustful of advertisers when it comes to how their data is used.