Social media

The Wavemaker CEO becomes Pinterest’s second country manager since its 2018 arrival in Canada.

Based on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.

The 15th Digital Marketing Pulse Survey finds that 70% of marketers plan to spend more on social in 2022.

Many brands were falling over themselves to craft pithy takes on the situation, though jokes about Facebook came from all corners.

Any Indigenous-owned business is eligible for the campaign, which will see shoppable ads run for three weeks.

New policy comes after eating disorders and unhealthy habits rose during COVID.

Catering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.

The social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.

Not yet a year old, the audio-only social platform has attracted celebrity users including Oprah and Drake and achieved a $1 billion valuation.

In an emotional year, the best brands on Twitter avoided faux sincerity or naked opportunism.

Twitter Canada’s new head of sports partnerships Conor Clarance on the return to play and how brands can play along.

Facebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate

While most say social media needs to clean up hate content, 40% of men also said freedom of speech allows people to post what they want.

Facebook’s VP global affairs and communications says it can also be a platform for positive content, particularly during the pandemic.