Social media

Rethink leads agency tally, winning three times for IKEA and once for A&W.

While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’

No Name’s use of Twitter has been called “text-book brilliant” by no less than a Twitter executive.

Real Friends campaign isn’t about ‘trying to look pretty or perfect’

It’s in response to the huge number of plastic bottles that appear in this summer’s challenge sensation.

Seconds after the final shot, and Raptors were crowned champions, marketers jumped on the ‘brandwagon’.

Social media experts are mostly bullish on Instagram’s Canadian experiment.

While stopping short of calls for a boycott, ad groups suggest that marketers—and their agencies—re-evaluate their social media spend.

Social campaign invites people to identify friends, relatives or co-workers who might benefit from Ricola products.