Social media Archives -

Social media

No Name, McDonald’s among Twitter Canada’s most memorable 2019 brand campaigns

Campaigns reflect the social network’s stated ambition to develop ‘human-centric’ ideas for brand partners.

Marketers mock viral art phenomenon with a bunch of bananas

David’s Tea and Dairy Queen among Canadian marketers creating banana-themed social posts.

Social media

Facebook introduces new brand safety tools, but questions persist

New whitelist tools allow advertisers to pre-select appropriate publishers and content.

Brands, Social media

IKEA wins top award at first YouTube Works Awards

Rethink leads agency tally, winning three times for IKEA and once for A&W.

Social media

More than half of Canadians say big tech is making society worse

83% say large technology companies have an ethical duty to ensure their products are not causing harm.

Agency, Brands, Social media

A new tool to fight climate change denial on Twitter

People can be notified of a false tweet about climate and become part of an avalanche of scientific fact replies.

Social media

Facebook’s new moves to push voting in Federal Election

Social media giant also introduces steps to prevent bad actors from interfering with elections.

Brands, Social media

Disclosing influencer partnerships has no impact on consumer attitudes: HBR study

While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’

Brands, Social media

Story about an interesting Twitter brand account

No Name’s use of Twitter has been called “text-book brilliant” by no less than a Twitter executive.

Social media

Facebook properties dominate app downloads in Q2: SensorTower report

Snapchat’s new features, including gender swap filter, contribute to a 63% increase in worldwide downloads.

Brands, Social media

Snapchat takes a not-so-subtle dig at Instagram

Real Friends campaign isn’t about ‘trying to look pretty or perfect’

Brands, Social media

Brita challenges the bottle cap challenge

It’s in response to the huge number of plastic bottles that appear in this summer’s challenge sensation.

Social media

Twitter announces ban on pre-election ads

Ban takes effect June 30 until the day the federal election is called.

Social media

Instagram bringing Branded Content Ads to Canada

New tool will allow brands to run influencer posts as branded advertising.

Social media

Facebook hosting Vancouver advertising hackathon

One day event brings together creatives from four agencies to develop and produce ad campaigns for four small marketers.

Brands, Social media

Brands turn out on social to celebrate the Raptors

Seconds after the final shot, and Raptors were crowned champions, marketers jumped on the ‘brandwagon’.

Collision 2019, Social media

Former Facebook exec says social network’s bad rap is undeserved

Former chief security officer Alex Stamos says that some of the criticism is misguided.

Brands, Social media

How hidden likes could improve influencer marketing

Social media experts are mostly bullish on Instagram’s Canadian experiment.

Media, Social media

Twitter Canada head Melissa Barnes on Q1 numbers, gender equity and its new audience metric

In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.

Brands, Social media

New Zealand advertisers demand better from social media companies

While stopping short of calls for a boycott, ad groups suggest that marketers—and their agencies—re-evaluate their social media spend.