Social media Archives -

Musk promises advertisers that bold moves will come quick at Twitter

Twitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.

Twitter layoffs renew client/agency fears about the platform’s direction under Musk

Clients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.

Brands, Social media

Wendy’s goes grey in support of LaFlamme

The move comes days after Dove turned its logo grey as a statement about the unequal expectations and beauty standards endured by women.

Brands, Media, Social media

LCBO opens up shop on Snapchat

Part of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.

Media, Social media

New guidelines introduced to help measure influencer marketing

Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.

Brands, Social media

Indigo looks to TikTok and #BookTok to drive sales

The Canadian book retailer looks to leverage the popular TikTok phenomenon credited with a surge in print book sales.

Social media

Kristie Painting joins Pinterest as country manager

The Wavemaker CEO becomes Pinterest’s second country manager since its 2018 arrival in Canada.

Brands, Social media

How Pizza Hut Canada and Ogilvy scored the year’s first social media win

Client and agency worked quickly to post a tweet that poked fun at Ontario Premier Doug Ford’s latest lockdown announcement.

Social media

Pinterest predicts… bejewelled eyes, goth baby clothes and more for 2022

Based on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.

Brands, Social media

Behind Lush’s decision to quit social media

Publishing to social media contrasts with Lush’s brand values of well-being and self care, said North American brand director Wendy Kubota

Social media

Social and influencer to play larger role in marketers’ plans in 2022: CMA study

The 15th Digital Marketing Pulse Survey finds that 70% of marketers plan to spend more on social in 2022.

Social media

Facebook was away, so brands played (on Twitter)

Many brands were falling over themselves to craft pithy takes on the situation, though jokes about Facebook came from all corners.

Social media

Facebook backs #WeThrive campaign to help Indigenous businesses

Any Indigenous-owned business is eligible for the campaign, which will see shoppable ads run for three weeks.

Social media

Pinterest expands its anti-body shaming policy, bans weight loss ads

New policy comes after eating disorders and unhealthy habits rose during COVID.

Brands, Social media

Bell brings back MuchMusic as a digital network

The new MuchMusic will bring back some classic programming reinvented for digital, along with “artist-hosted tentpole events” and live performances.

Social media

Twitter chooses Canada (and Australia) for global introduction of subscriptions

Catering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.

Social media

Reddit opens a Toronto office to serve Canadian marketers

The social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.

Consumer trends, Social media

Canadians spent an extra half day a month online in 2020: We Are Social report

Not only did we spend more time online during the pandemic, new research provides insights into how digital behaviours changed.

Social media

Could Clubhouse be the next killer social app?

Not yet a year old, the audio-only social platform has attracted celebrity users including Oprah and Drake and achieved a $1 billion valuation.

Brands, Social media

Roots shows Kawhi Leonard some (g)love

Clothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.