Social media Archives -

Unilever pulling all U.S. ad spend from Facebook and Twitter for rest of 2020

Move comes amidst growing calls for a Facebook ad boycott, with Verizon and Canadian outdoor brand Arc’teryx all taking action.

Brands, Social media

North Face and media agency 360i support calls for Facebook ad boycott

As brands speak out against against racism, civil rights groups ask why Facebook isn’t doing more to stop the spread of racist content.

Social media

Facebook moves beyond ‘likes’ and into ‘buys’ with the introduction of Facebook Shops

Shops will be free for businesses, with Facebook planning to monetize the program through advertising.

Social media

How a 40-something Toronto creative director became a (modest) hit on TikTok

Denny Kurien shares some of the lessons learned from his experiment with the fast-growing social platform.

Brands, Social media

Nextdoor Canada enlists social creator ‘Brittlestar’ to promote its app

Campaign comes as the social platform sees its popularity grow as people look for new ways to connect with their neighbours.

Brands, Social media

Fisherman’s Friend introduces a new pal, the Lighthouse Keeper

The Fisherman’s new friend will take over his social channels as part of a campaign developed by Toronto’s Community Agency.

Social media

Why Disney partnered with @WeRateDogs, and what’s behind the rise in ‘stanning’?

And hey @SmirnoffCanada, don’t forget about World Cocktail Day on May 13.

Social media

No Name, McDonald’s among Twitter Canada’s most memorable 2019 brand campaigns

Campaigns reflect the social network’s stated ambition to develop ‘human-centric’ ideas for brand partners.

New creative, Social media

Marketers mock viral art phenomenon with a bunch of bananas

David’s Tea and Dairy Queen among Canadian marketers creating banana-themed social posts.

Social media

Facebook introduces new brand safety tools, but questions persist

New whitelist tools allow advertisers to pre-select appropriate publishers and content.

Brands, Social media

IKEA wins top award at first YouTube Works Awards

Rethink leads agency tally, winning three times for IKEA and once for A&W.

Social media

More than half of Canadians say big tech is making society worse

83% say large technology companies have an ethical duty to ensure their products are not causing harm.

Agency, Brands, Social media

A new tool to fight climate change denial on Twitter

People can be notified of a false tweet about climate and become part of an avalanche of scientific fact replies.

Social media

Facebook’s new moves to push voting in Federal Election

Social media giant also introduces steps to prevent bad actors from interfering with elections.

Brands, Social media

Disclosing influencer partnerships has no impact on consumer attitudes: HBR study

While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’

Brands, Social media

Story about an interesting Twitter brand account

No Name’s use of Twitter has been called “text-book brilliant” by no less than a Twitter executive.

Social media

Facebook properties dominate app downloads in Q2: SensorTower report

Snapchat’s new features, including gender swap filter, contribute to a 63% increase in worldwide downloads.

Brands, Social media

Snapchat takes a not-so-subtle dig at Instagram

Real Friends campaign isn’t about ‘trying to look pretty or perfect’

Brands, Social media

Brita challenges the bottle cap challenge

It’s in response to the huge number of plastic bottles that appear in this summer’s challenge sensation.

Social media

Twitter announces ban on pre-election ads

Ban takes effect June 30 until the day the federal election is called.