Social media Archives -

Social media

Facebook’s new moves to push voting in Federal Election

Social media giant also introduces steps to prevent bad actors from interfering with elections.

Brands, Social media

Disclosing influencer partnerships has no impact on consumer attitudes: HBR study

While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’

Brands, Social media

Story about an interesting Twitter brand account

No Name’s use of Twitter has been called “text-book brilliant” by no less than a Twitter executive.

Social media

Facebook properties dominate app downloads in Q2: SensorTower report

Snapchat’s new features, including gender swap filter, contribute to a 63% increase in worldwide downloads.

Brands, Social media

Snapchat takes a not-so-subtle dig at Instagram

Real Friends campaign isn’t about ‘trying to look pretty or perfect’

Brands, Social media

Brita challenges the bottle cap challenge

It’s in response to the huge number of plastic bottles that appear in this summer’s challenge sensation.

Social media

Twitter announces ban on pre-election ads

Ban takes effect June 30 until the day the federal election is called.

Social media

Instagram bringing Branded Content Ads to Canada

New tool will allow brands to run influencer posts as branded advertising.

Social media

Facebook hosting Vancouver advertising hackathon

One day event brings together creatives from four agencies to develop and produce ad campaigns for four small marketers.

Brands, Social media

Brands turn out on social to celebrate the Raptors

Seconds after the final shot, and Raptors were crowned champions, marketers jumped on the ‘brandwagon’.

Collision 2019, Social media

Former Facebook exec says social network’s bad rap is undeserved

Former chief security officer Alex Stamos says that some of the criticism is misguided.

Brands, Social media

How hidden likes could improve influencer marketing

Social media experts are mostly bullish on Instagram’s Canadian experiment.

Media, Social media

Twitter Canada head Melissa Barnes on Q1 numbers, gender equity and its new audience metric

In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.

Brands, Social media

New Zealand advertisers demand better from social media companies

While stopping short of calls for a boycott, ad groups suggest that marketers—and their agencies—re-evaluate their social media spend.

Agency, Social media

MSL introduces new influencer marketing service

The new service will give all MSL offices access to dashboards that provide deep data for multiple elements of influencer campaigns.

Social media

Four ways to fix influencer marketing

Time to impose some law and order in the wild west of influencer marketing.

Brands, Social media

Ricola reaches out to cough and cold sufferers

Social campaign invites people to identify friends, relatives or co-workers who might benefit from Ricola products.

Brands, Social media

Despite challenges, influencer marketing remains poised for growth

Two-thirds of respondents in Talkwalker study identified it as a priority for 2019.

Brands, Social media

A Snickers social play that satisfied

Former Toronto Raptor Delon Wright lit up social media last week when he seemingly made a very odd fashion choice.

Guest Column, Social media

Faking it, not quite making it

The Fyre Festival promotional strategy was actually really impressive, says Sid Lee’s Elana Schachter. But the execution was a painful portrayal of how NOT to do influencer marketing.