Social media

In an emotional year, the best brands on Twitter avoided faux sincerity or naked opportunism.

Twitter Canada’s new head of sports partnerships Conor Clarance on the return to play and how brands can play along.

Facebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate

While most say social media needs to clean up hate content, 40% of men also said freedom of speech allows people to post what they want.

Facebook’s VP global affairs and communications says it can also be a platform for positive content, particularly during the pandemic.

Auditor say the hands-off approach to comments by U.S. president Donald Trump caused “considerable alarm.”

Association of Canadian Advertisers calls for social platforms to do more and provides guidance for members concerned about the problem.

Move comes amidst growing calls for a Facebook ad boycott, with Verizon and Canadian outdoor brand Arc’teryx all taking action.

Shops will be free for businesses, with Facebook planning to monetize the program through advertising.

Denny Kurien shares some of the lessons learned from his experiment with the fast-growing social platform.

And hey @SmirnoffCanada, don’t forget about World Cocktail Day on May 13.

Campaigns reflect the social network’s stated ambition to develop ‘human-centric’ ideas for brand partners.

New whitelist tools allow advertisers to pre-select appropriate publishers and content.