Twitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.
Read more
Twitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.
Read moreClients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.
Read moreThe move comes days after Dove turned its logo grey as a statement about the unequal expectations and beauty standards endured by women.
Read morePart of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
Read moreDeveloped by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
Read moreThe Canadian book retailer looks to leverage the popular TikTok phenomenon credited with a surge in print book sales.
Read moreThe Wavemaker CEO becomes Pinterest’s second country manager since its 2018 arrival in Canada.
Read moreClient and agency worked quickly to post a tweet that poked fun at Ontario Premier Doug Ford’s latest lockdown announcement.
Read moreBased on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.
Read morePublishing to social media contrasts with Lush’s brand values of well-being and self care, said North American brand director Wendy Kubota
Read moreThe 15th Digital Marketing Pulse Survey finds that 70% of marketers plan to spend more on social in 2022.
Read moreMany brands were falling over themselves to craft pithy takes on the situation, though jokes about Facebook came from all corners.
Read moreAny Indigenous-owned business is eligible for the campaign, which will see shoppable ads run for three weeks.
Read moreNew policy comes after eating disorders and unhealthy habits rose during COVID.
Read moreThe new MuchMusic will bring back some classic programming reinvented for digital, along with “artist-hosted tentpole events” and live performances.
Read moreCatering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.
Read moreThe social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.
Read moreNot only did we spend more time online during the pandemic, new research provides insights into how digital behaviours changed.
Read moreNot yet a year old, the audio-only social platform has attracted celebrity users including Oprah and Drake and achieved a $1 billion valuation.
Read moreClothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.
Read more