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Social media

Social media

Kristie Painting joins Pinterest as country manager

The Wavemaker CEO becomes Pinterest’s second country manager since its 2018 arrival in Canada.

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Brands, Social media

How Pizza Hut Canada and Ogilvy scored the year’s first social media win

Client and agency worked quickly to post a tweet that poked fun at Ontario Premier Doug Ford’s latest lockdown announcement.

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Social media

Pinterest predicts… bejewelled eyes, goth baby clothes and more for 2022

Based on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.

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Brands, Social media

Behind Lush’s decision to quit social media

Publishing to social media contrasts with Lush’s brand values of well-being and self care, said North American brand director Wendy Kubota

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Social media

Social and influencer to play larger role in marketers’ plans in 2022: CMA study

The 15th Digital Marketing Pulse Survey finds that 70% of marketers plan to spend more on social in 2022.

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Social media

Facebook was away, so brands played (on Twitter)

Many brands were falling over themselves to craft pithy takes on the situation, though jokes about Facebook came from all corners.

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Social media

Facebook backs #WeThrive campaign to help Indigenous businesses

Any Indigenous-owned business is eligible for the campaign, which will see shoppable ads run for three weeks.

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Social media

Pinterest expands its anti-body shaming policy, bans weight loss ads

New policy comes after eating disorders and unhealthy habits rose during COVID.

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Brands, Social media

Bell brings back MuchMusic as a digital network

The new MuchMusic will bring back some classic programming reinvented for digital, along with “artist-hosted tentpole events” and live performances.

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Social media

Twitter chooses Canada (and Australia) for global introduction of subscriptions

Catering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.

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Social media

Reddit opens a Toronto office to serve Canadian marketers

The social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.

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Consumer trends, Social media

Canadians spent an extra half day a month online in 2020: We Are Social report

Not only did we spend more time online during the pandemic, new research provides insights into how digital behaviours changed.

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Social media

Could Clubhouse be the next killer social app?

Not yet a year old, the audio-only social platform has attracted celebrity users including Oprah and Drake and achieved a $1 billion valuation.

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Brands, Social media

Roots shows Kawhi Leonard some (g)love

Clothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.

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Social media

Talking to lettuce, and wonky cookies: Twitter Canada’s best brand campaigns of 2020

In an emotional year, the best brands on Twitter avoided faux sincerity or naked opportunism.

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Brands, Social media

#DidThisHashtagCampaignGoWrongForTims?

Tim Hortons begins coffee giveaway promotion with a hashtag that draws more nasty tweets than nice.

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Social media

With the return of sports, it’s game on for Twitter

Twitter Canada’s new head of sports partnerships Conor Clarance on the return to play and how brands can play along.

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Social media

Facebook advertising revenue grows during boycott

Facebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate

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Social media

Canadians show strong support for social media ad boycotts

While most say social media needs to clean up hate content, 40% of men also said freedom of speech allows people to post what they want.

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Social media

Facebook’s Nick Clegg makes the case against the #StopHateForProfit boycott

Facebook’s VP global affairs and communications says it can also be a platform for positive content, particularly during the pandemic.

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