Social media Archives -

Brands, Social media

How hidden likes could improve influencer marketing

Social media experts are mostly bullish on Instagram’s Canadian experiment.

Twitter Canada head Melissa Barnes on Q1 numbers, gender equity and its new audience metric

In Toronto for the CMDC’s annual conference Melissa Barnes sat down for an exclusive interview with The Message.

Brands, Social media

New Zealand advertisers demand better from social media companies

While stopping short of calls for a boycott, ad groups suggest that marketers—and their agencies—re-evaluate their social media spend.

Agency, Social media

MSL introduces new influencer marketing service

The new service will give all MSL offices access to dashboards that provide deep data for multiple elements of influencer campaigns.

Social media

Four ways to fix influencer marketing

Time to impose some law and order in the wild west of influencer marketing.

Brands, Social media

Ricola reaches out to cough and cold sufferers

Social campaign invites people to identify friends, relatives or co-workers who might benefit from Ricola products.

Brands, Social media

Despite challenges, influencer marketing remains poised for growth

Two-thirds of respondents in Talkwalker study identified it as a priority for 2019.

Brands, Social media

A Snickers social play that satisfied

Former Toronto Raptor Delon Wright lit up social media last week when he seemingly made a very odd fashion choice.

Guest Column, Social media

Faking it, not quite making it

The Fyre Festival promotional strategy was actually really impressive, says Sid Lee’s Elana Schachter. But the execution was a painful portrayal of how NOT to do influencer marketing.

Social media

Despite the bad news stories, Facebook continued to grow in 2018

Advertising revenue hit $55 billion in 2018, up 38% from $39.9 billion in 2017.

Brands, Social media

Cossette and SickKids win the #10YearChallenge

Sometimes speed kills in social media marketing, but the recent effort to tap into the #10YearChallenge got it just right.

Media, Social media

Joe Strolz exits Snap during tumultuous time

Snap has been faced with an unusually large number of senior executive departures in the last year.

Media, Research, Social media

Facebook’s ‘toxicity’ could drive away advertisers, analyst says

A growing litany of problems could ultimately catch up with the social media giant.

Consumer trends, Social media

TikTok could be the social media story of 2019. Here are 10 things you should know

With more than half a billion monthly users, it’s the newest social media darling.

Social media

Facebook’s no good, terrible, rotten, bad month continues

Document dump by British MP creates another PR headache for tech giant.

Brands, Social media

Nike’s Kaepernick ad is most viral brand moment of 2018

Nike’s “Believe in Something” was the most viral brand moment of 2018, generating more than 8.2 million online conversations, according to the U.S. research firm Brandwatch.

Media, Social media

Instagram tackling fake traffic

The Facebook-owned app promises to crack down on accounts using third-party traffic sellers to inflate their follower count.