Following record losses, job cuts, Zuck’s rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
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Following record losses, job cuts, Zuck’s rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?
Read moreThe roles in Canada and the U.S. will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.
Read moreAdalytics report alleges ads served by Google on YouTube kids content—sometimes against the wishes of advertisers—caused a chain reaction of tracking children online.
Read moreAs user count has declined, so has brand interest, though it could return as new features are rolled out.
Read moreX looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.
Read moreTikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.
Read moreDoes X mark the spot, or is it another nail in the coffin for a soon-to-be ex-social media platform? And how will advertisers respond to Musk killing off the blue bird?
Read moreFrom a “friendly, cheerful” bird to a “cyberpunk” X, Canadian branding experts who talked to The Message are confounded by Elon Musk’s rebranding of Twitter.
Read moreA McDonald’s social media director shared an inside look at how the company managed the purple blob craze.
Read moreThe fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work. By Brandon Doerrer
Read moreMark Zuckerberg said they’re not overly focused on advertising to launch. Instead it’s all about getting the product right and a “clear path to 1 billion people” before monetization.
Read more“TikTok’s immense popularity provides an opportunity for it to reverse its negative image,” said Simon Ross, VP of strategy and insights at Horizon.
Read moreTwitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.
Read moreClients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.
Read moreThe move comes days after Dove turned its logo grey as a statement about the unequal expectations and beauty standards endured by women.
Read morePart of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.
Read moreDeveloped by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
Read moreThe Canadian book retailer looks to leverage the popular TikTok phenomenon credited with a surge in print book sales.
Read moreThe Wavemaker CEO becomes Pinterest’s second country manager since its 2018 arrival in Canada.
Read moreClient and agency worked quickly to post a tweet that poked fun at Ontario Premier Doug Ford’s latest lockdown announcement.
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