Social media Archives -

Can Meta ever match the heights of its Facebook heyday?

Following record losses, job cuts, Zuck’s rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?

X resumes hiring for brand partnership roles

The roles in Canada and the U.S. will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.

Privacy, Social media

Ads served on YouTube kids content may have triggered widespread tracking of children online: Report

Adalytics report alleges ads served by Google on YouTube kids content—sometimes against the wishes of advertisers—caused a chain reaction of tracking children online.

Brands, Social media

The ‘honeymoon phase is over’ for Threads — the features that could bring brands back

As user count has declined, so has brand interest, though it could return as new features are rolled out.

Social media

Advertisers interested in U.S. super app — don’t expect it from X

X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.

Social media

TikTok set to launch e-commerce business in U.S. with Chinese goods

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.

Brands, Social media

Twitter’s logo becomes an X-bird: do advertisers care?

Does X mark the spot, or is it another nail in the coffin for a soon-to-be ex-social media platform? And how will advertisers respond to Musk killing off the blue bird?

Social media

Was Elon smart to say bye bye birdie?

From a “friendly, cheerful” bird to a “cyberpunk” X, Canadian branding experts who talked to The Message are confounded by Elon Musk’s rebranding of Twitter.

Brands, Social media

McDonald’s didn’t plant the Grimace Shake trend — and it almost didn’t respond

A McDonald’s social media director shared an inside look at how the company managed the purple blob craze.

Media, Social media

All the ways Shein’s influencer tour went wrong

The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work. By Brandon Doerrer

Social media

Open Threads: Inside Meta’s ‘Twitter killer’

Mark Zuckerberg said they’re not overly focused on advertising to launch. Instead it’s all about getting the product right and a “clear path to 1 billion people” before monetization.

Social media

Negative headlines are undermining trust in TikTok: Horizon Media

“TikTok’s immense popularity provides an opportunity for it to reverse its negative image,” said Simon Ross, VP of strategy and insights at Horizon.

Media, Social media

Musk promises advertisers that bold moves will come quick at Twitter

Twitter’s new leader held an hour-long session designed to placate anxious advertisers, but big questions remain.

Media, Social media

Twitter layoffs renew client/agency fears about the platform’s direction under Musk

Clients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.

Brands, Social media

Wendy’s goes grey in support of LaFlamme

The move comes days after Dove turned its logo grey as a statement about the unequal expectations and beauty standards endured by women.

Brands, Media, Social media

LCBO opens up shop on Snapchat

Part of the summer Hot List promotion, MediaCom developed a Snap lens that takes users inside the store—on their phones.

Media, Social media

New guidelines introduced to help measure influencer marketing

Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.