Based on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.
Read more
Based on user search and behaviour data, the “Pinterest Predicts 2022” report includes more than 175 trends across 13 key consumer categories.
Read morePublishing to social media contrasts with Lush’s brand values of well-being and self care, said North American brand director Wendy Kubota
Read moreThe 15th Digital Marketing Pulse Survey finds that 70% of marketers plan to spend more on social in 2022.
Read moreMany brands were falling over themselves to craft pithy takes on the situation, though jokes about Facebook came from all corners.
Read moreAny Indigenous-owned business is eligible for the campaign, which will see shoppable ads run for three weeks.
Read moreNew policy comes after eating disorders and unhealthy habits rose during COVID.
Read moreThe new MuchMusic will bring back some classic programming reinvented for digital, along with “artist-hosted tentpole events” and live performances.
Read moreCatering to the social platform’s “super users,” the new service doesn’t have any implications for advertisers, says head of marketing Laura Pearce.
Read moreThe social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.
Read moreNot only did we spend more time online during the pandemic, new research provides insights into how digital behaviours changed.
Read moreNot yet a year old, the audio-only social platform has attracted celebrity users including Oprah and Drake and achieved a $1 billion valuation.
Read moreClothing brand and DDB Canada acted fast, offering the NBA superstar a pair of massively oversized gloves to woo him back to Toronto.
Read moreIn an emotional year, the best brands on Twitter avoided faux sincerity or naked opportunism.
Read moreTim Hortons begins coffee giveaway promotion with a hashtag that draws more nasty tweets than nice.
Read moreTwitter Canada’s new head of sports partnerships Conor Clarance on the return to play and how brands can play along.
Read moreFacebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate
Read moreWhile most say social media needs to clean up hate content, 40% of men also said freedom of speech allows people to post what they want.
Read moreFacebook’s VP global affairs and communications says it can also be a platform for positive content, particularly during the pandemic.
Read moreAuditor say the hands-off approach to comments by U.S. president Donald Trump caused “considerable alarm.”
Read moreAssociation of Canadian Advertisers calls for social platforms to do more and provides guidance for members concerned about the problem.
Read more