fbpx
Skip to content

A new voice for a new age of Canadian marketing

  • Brands
  • Agency
  • Media
  • New creative
  • Who we are…
  • Masthead / Contact
  • Newsletter Signup
  • The Mighty Women List
  • Subscribe
  • Log In
Press Enter / Return to begin your search.

Social media

Social media

Facebook’s Nick Clegg makes the case against the #StopHateForProfit boycott

Facebook’s VP global affairs and communications says it can also be a platform for positive content, particularly during the pandemic.

Read more
Social media

Facebook not doing enough to protect civil rights: audit

Auditor say the hands-off approach to comments by U.S. president Donald Trump caused “considerable alarm.”

Read more
Social media

CMA joins call for Facebook to address the spread of hate content and misinformation

Association of Canadian Advertisers calls for social platforms to do more and provides guidance for members concerned about the problem.

Read more
Social media

Unilever pulling all U.S. ad spend from Facebook and Twitter for rest of 2020

Move comes amidst growing calls for a Facebook ad boycott, with Verizon and Canadian outdoor brand Arc’teryx all taking action.

Read more
Brands, Social media

North Face and media agency 360i support calls for Facebook ad boycott

As brands speak out against against racism, civil rights groups ask why Facebook isn’t doing more to stop the spread of racist content.

Read more
Social media

Facebook moves beyond ‘likes’ and into ‘buys’ with the introduction of Facebook Shops

Shops will be free for businesses, with Facebook planning to monetize the program through advertising.

Read more
Social media

How a 40-something Toronto creative director became a (modest) hit on TikTok

Denny Kurien shares some of the lessons learned from his experiment with the fast-growing social platform.

Read more
Brands, Social media

Nextdoor Canada enlists social creator ‘Brittlestar’ to promote its app

Campaign comes as the social platform sees its popularity grow as people look for new ways to connect with their neighbours.

Read more
Brands, Social media

Fisherman’s Friend introduces a new pal, the Lighthouse Keeper

The Fisherman’s new friend will take over his social channels as part of a campaign developed by Toronto’s Community Agency.

Read more
Social media

Why Disney partnered with @WeRateDogs, and what’s behind the rise in ‘stanning’?

And hey @SmirnoffCanada, don’t forget about World Cocktail Day on May 13.

Read more
Social media

No Name, McDonald’s among Twitter Canada’s most memorable 2019 brand campaigns

Campaigns reflect the social network’s stated ambition to develop ‘human-centric’ ideas for brand partners.

Read more
New creative, Social media

Marketers mock viral art phenomenon with a bunch of bananas

David’s Tea and Dairy Queen among Canadian marketers creating banana-themed social posts.

Read more
Social media

Facebook introduces new brand safety tools, but questions persist

New whitelist tools allow advertisers to pre-select appropriate publishers and content.

Read more
Brands, Social media

IKEA wins top award at first YouTube Works Awards

Rethink leads agency tally, winning three times for IKEA and once for A&W.

Read more
Social media

More than half of Canadians say big tech is making society worse

83% say large technology companies have an ethical duty to ensure their products are not causing harm.

Read more
Agency, Brands, Social media

A new tool to fight climate change denial on Twitter

People can be notified of a false tweet about climate and become part of an avalanche of scientific fact replies.

Read more
Social media

Facebook’s new moves to push voting in Federal Election

Social media giant also introduces steps to prevent bad actors from interfering with elections.

Read more
Brands, Social media

Disclosing influencer partnerships has no impact on consumer attitudes: HBR study

While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’

Read more
Brands, Social media

Story about an interesting Twitter brand account

No Name’s use of Twitter has been called “text-book brilliant” by no less than a Twitter executive.

Read more
Social media

Facebook properties dominate app downloads in Q2: SensorTower report

Snapchat’s new features, including gender swap filter, contribute to a 63% increase in worldwide downloads.

Read more

Posts navigation

Older posts
Newer posts
WordPress.com.