Accenture’s annual Technology Vision report warns that consumers’ ‘unconditional love’ for tech is beginning to wane.
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KFC gives voice to Colonel Sanders with new Alexa Skill
KFC Canada is one of the first brands in the world to use Amazon tech that creates more realistic sounding synthesized voices.
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Voice technology is on the rise, but privacy concerns linger: Mindshare study
88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.
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Fondation Émergence introduces tool to combat online homophobia
Pride Flagging identifies 50 discriminatory words in 10 languages and obscures them with the Rainbow Flag.
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Why marketers need to learn to speak blockchain
Its promise includes better targeting, less fraud, more consumer trust and control over data privacy.
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L’Oreal introduces acne self assessment tool
Users get personalized skincare suggestions based on dermatologist analysis of 6,000 acne sufferers.
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Halo signs sponsor deal with snowboarder Derek Livingston
Halo shirt is made with high-tech material that reduces the risk of concussions.
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Five ways blockchain will disrupt marketing, according to Alex Tapscott
The technology will offer more trust and efficiency, as well as new ways for brands to connect directly with consumers, says Blockchain Revolution author
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Hello Clari: Why TD introduced a new chatbot to customers
Banks are increasingly turning to chatbots, but the human element remains crucial.
Read moreMarketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain
Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.
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Smart speaker adoption is growing, so what does that mean for marketers?
A voice-optimized search strategy is key, while paid promotion remains a work in progress.
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