More thoughts from creative leaders about how the next wave of AI could potentially change the communications industry.
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So how exactly can ChatGPT change advertising?
We asked some top creatives if AI was really worth all the hype, and what it could mean for the future of commercial creativity. Here’s what they told us.
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How a personal finance app is using AI to become a content agency
Hardbacon’s goal is to deepen its content marketing relationship with existing finance clients, although it claims to be able to write on “many other topics.”
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ChatGPT: Bold new frontier, or an AI threat to human creativity?
The AI tool is able to produce an uncanny replication of human writing from simple prompts. But don’t worry, it says that it won’t replace us anytime soon.
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ChatGPT: The AI that could revolutionize advertising and copywriting*
The new artificial intelligence tool from Open AI has the “ability to generate persuasive and engaging texts that align with specific branding and messaging strategies.” (Or so it says.)
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Hydro Quebec launches its Hilo smart home brand, designed by lg2
lg2 imagined a new smart home experience, deploying its digital experience team to design entirely new products and user experiences.
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EQ Works’ proposal to help flatten the curve
The Toronto-based location based marketing experts have come up with a system to improve contact tracing.
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Technology is pervasive, but is there a coming ‘tech-lash’?
Accenture’s annual Technology Vision report warns that consumers’ ‘unconditional love’ for tech is beginning to wane.
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KFC gives voice to Colonel Sanders with new Alexa Skill
KFC Canada is one of the first brands in the world to use Amazon tech that creates more realistic sounding synthesized voices.
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Voice technology is on the rise, but privacy concerns linger: Mindshare study
88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.
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Fondation Émergence introduces tool to combat online homophobia
Pride Flagging identifies 50 discriminatory words in 10 languages and obscures them with the Rainbow Flag.
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Why marketers need to learn to speak blockchain
Its promise includes better targeting, less fraud, more consumer trust and control over data privacy.
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L’Oreal introduces acne self assessment tool
Users get personalized skincare suggestions based on dermatologist analysis of 6,000 acne sufferers.
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Halo signs sponsor deal with snowboarder Derek Livingston
Halo shirt is made with high-tech material that reduces the risk of concussions.
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Five ways blockchain will disrupt marketing, according to Alex Tapscott
The technology will offer more trust and efficiency, as well as new ways for brands to connect directly with consumers, says Blockchain Revolution author
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Hello Clari: Why TD introduced a new chatbot to customers
Banks are increasingly turning to chatbots, but the human element remains crucial.
Read moreMarketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain
Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.
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Smart speaker adoption is growing, so what does that mean for marketers?
A voice-optimized search strategy is key, while paid promotion remains a work in progress.
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