Techology Archives -

COVID-19, Techology

EQ Works’ proposal to help flatten the curve

The Toronto-based location based marketing experts have come up with a system to improve contact tracing.

Techology

Technology is pervasive, but is there a coming ‘tech-lash’?

Accenture’s annual Technology Vision report warns that consumers’ ‘unconditional love’ for tech is beginning to wane.

Brands, Techology

KFC gives voice to Colonel Sanders with new Alexa Skill

KFC Canada is one of the first brands in the world to use Amazon tech that creates more realistic sounding synthesized voices.

Consumer trends, Techology

Voice technology is on the rise, but privacy concerns linger: Mindshare study

88% of Canadians now use devices like Siri and Google Home on a weekly basis, study finds.

Brands, Techology

Fondation Émergence introduces tool to combat online homophobia

Pride Flagging identifies 50 discriminatory words in 10 languages and obscures them with the Rainbow Flag.

Brands, Techology

Why marketers need to learn to speak blockchain

Its promise includes better targeting, less fraud, more consumer trust and control over data privacy.

Brands, Techology

L’Oreal introduces acne self assessment tool

Users get personalized skincare suggestions based on dermatologist analysis of 6,000 acne sufferers.

Brands, Techology

Halo signs sponsor deal with snowboarder Derek Livingston

Halo shirt is made with high-tech material that reduces the risk of concussions.

Techology

Five ways blockchain will disrupt marketing, according to Alex Tapscott

The technology will offer more trust and efficiency, as well as new ways for brands to connect directly with consumers, says Blockchain Revolution author

Brands, Techology

Hello Clari: Why TD introduced a new chatbot to customers

Banks are increasingly turning to chatbots, but the human element remains crucial.

Data, Research, Techology

Marketing needs to get serious about consumer data protection. That’s why Delvinia is betting on blockchain

Delvinia invests in Measure Protocol because of its pioneering work to address growing concerns about data control and privacy in market research.

Consumer trends, Techology

Smart speaker adoption is growing, so what does that mean for marketers?

A voice-optimized search strategy is key, while paid promotion remains a work in progress.