The Mighty List

Part two of The Message’s round-up of (yet another) year unlike any other.

To close the last full work week of 2021, we’re sharing our second annual Mighty List highlighting some of our favourite creativity from the past year.

The past 12 months saw a flurry, of smart, strategic—and often just plain fun—work from the CPG giant.

In a hard year to do great work, Rethink put out a lot—like, so much—smart, strategic work for big brands.

A mighty call for change, an audacious agency launch, and the return of a Canadian advertising icon.

From hour-long movie credits to worn out healthcare workers, some of the creative that caught our attention in 2020.