The Mighty List

The past 12 months saw a flurry, of smart, strategic—and often just plain fun—work from the CPG giant.

In a hard year to do great work, Rethink put out a lot—like, so much—smart, strategic work for big brands.

A mighty call for change, an audacious agency launch, and the return of a Canadian advertising icon.

From hour-long movie credits to worn out healthcare workers, some of the creative that caught our attention in 2020.