The Really Brief

Cannabis beverage brand Little Victory unveils clothing line; The Raptors’ “Slim Duck” teams up with Slim Jim; new hires at Public Label and Kraft Heinz Canada is giving away digital ads to restaurants.

Kraft Peanut Butter spreading Olympic cheers; Corona creates a new dream job: Officer of Natural Wonder; Branded Cities’ digital boards in Toronto, New York and Vegas will live-stream Jeff Bezos in space.

Cadillac Fairview creates public art exhibit, opens patio; Somersby Canada partners with Get Real; Ethical Bean wants to spruce up your home’s coffee spot.

Does pineapple belong on a pizza-themed shirt? Pizza Hut says yes; CarGurus launches Canadian campaign; One Twenty Three West recruits a Zoom ‘booster.’

Pringles drums up some new soccer-themed creative; H+K is growing; International Delight and RBC launch Pride-themed campaigns; Mint and Matua target more mature drinkers.

Could these be Jon Hamm’s last ads for SkipTheDishes? Plus, Citizen Relations launches social impact practice, and new appointments at Sid Lee and CASACOM.

Pinterest celebrates Pride, Taxi wins Circle K and Couche Tard, Budweiser says it’s getting into the insurance business, and Reddit’s first consumer ad campaign in Canada.

A weighted hoodie to calm anxious Raptors fans; new hires at Diamond and Fuse Create; and L’Arche Canada’s touching short film about a boy with Down syndrome goes live.

Taco Bell’s twist on charcuterie; Calgary’s Daughter Creative wins Co-op assignment; Royal Canadian Mint hires McCann Montreal (probably won’t pay in dimes).

KFC borrows some taglines; ICA partners on new training; Molson sponsors Hockey Night in Canada in seven languages; and Ethnicity Matters staffs up.

Miller Lite sells oddly scented candles; JuniperPark\TBWA adds two new ACD teams; Corus expands its roster of so.da content creators; and more in The Really Brief so far this week.

IKEA made a ScrapsBook, Becca Young joins Weber Shandwick and TikTok goes on TV.

McDonald’s shows itty-bitty food to promote its McDelivery; Little Caesar’s wants naming rights to your TV room (and will pay you in pizza).

Cossette pencils in a new campaign for Amnesty International; Black Opportunity Fund selects Humanity as AOR; Ed Lee joins Venture as national director of strategy.

New hires at Cossette, McCann Canada and Publicis, a new assignment for Broken Heart Love Affair and insurance brand Onlia partners with Torstar on long-term campaign.

Olympian Moir partners with McCormick; promotions at Publicis; new hires at Innocean, and BHLA wins an American travel client.

SkipTheDishes is still Hamm-ing it up; No Frills turns the Haulerverse into a graphic novel; Amanda Jones joins McCann as CSO.

TD reminds people to shop local if they can—like Santa; Russ Rickey joins McCann; Argyle expands to D.C.; and Steam Whistle has the perfect gift for those who drink in the shower.

Loblaw introduces fleet of self-driving vehicles; Toronto non-profit specialist Stephen Thomas wins Arthritis Society; Cossette promotes Stacey Masson.

tentree celebrates the planting of its 50 millionth tree; Metrolinx’s awkward teens are back in a new social campaign; Becel launches holiday campaign; Nextdoor partners with RBC.