The Really Brief

Sandra Oh is back in a new ad for Air Canada; KFC is introducing bamboo buckets and Leo Burnett hires Kinga Karadi as SVP of operations.

Royal Canadian Legion calls for an online gaming ceasefire on Remembrance Day; Bayer Canada expands its relationship with McCann Worldgroup Canada; FCB wins GoodLife and lg2 adds Nicholas Paget as ECD in Montreal.

Nissan’s sticky idea for a safer Halloween, Christine Saunders is promoted to president at Starcom and a thinker of stunt for Toronto’s MOCA.

A spicy new campaign from Mucho Burrito marks the return of its Ghost Pepper Burrito; Shaw Communications partners with Rethink on content series; and Dentsu Aegis Network launches new social project for students.

Samsung releases first music video from #PowerUp campaign; CMDC announces Future Impact Award winners and its new executive committee; Juniper Park creates video game to fight U.S. gun lobbyists; and Boston Pizza is sponsoring Hockey Night in Canada.

New leadership at BBR Toronto; Scotiabank is making a hockey documentary; Pepsi drops a new hockey ad with a very famous hockey song; and Fred VanVleet asks ‘What’s your favourite smell?’.

McDonald’s chooses Ontario for first Beyond Meat burger test market; Mattel launches a more inclusive doll line; Rick Hansen Foundation widens the view on accessibility and No Name continues to amplify its new voice.

Julien Hébert, Amos Le Blanc, and Dani Roche are finalists for One Club’s Young Guns; Jon Hamm returns for new SkipTheDishes TV; Budweiser Canada wants to recruit a new Chief Hockey Officer; and Roots partners with Raptors Fred VanVleet for re-launch of its TUFF Boot.

New creative from Twitter, Skip the Dishes and CPAs, plus a new president of National Public Relations.

Heinz ketchup tries a twisted label; the Leon’s couple have a cat named Leon; and No Frills plays a new game for back-to-school with Kellogg.

Marvel characters coming to Miniso; Caroline Murphy joins Huge; Taxi’s new campaign for SiriusXM and RW&Co signs seven new brand ambassadors.

Subway the latest QSR to offer Beyond Meat option; Clif Bar introduces ‘Adventure Trailers’ in Toronto and Vancouver; 7-11 partners with Foodora, Uber Eats.

A more inclusive Toronto T-shirt; Pomp & Circumstance hires a new VP; New ads about cannabis impaired driving for SAAQ and the Ontario government.

Huge designs a cycling helmet worthy of the Tour de France; The Mark takes a “Second Glance” at Shoppers’ new standalone cosmetic dermatology service; new hires at Virtue Worldwide and M/Six Canada.

A Muskoka Chair with a built-in beer keg; a bullish forecast for drinkable cannabis; and spittin’ rhymes in Mount Pearl, Nfld.

Wealthsimple captures Raptor euphoria in all its four-bounce glory; Ottawa moves to plan single-use plastics and Facebook unveils its election advertising plan.

What’s new in The Really Brief: Agnostic rebrands as a full-service shop, appoints Sarah Crabbe president; Apply Digital opens new agency GoodScout in Vancouver.

Clif Bar & Company brings its iconic climber to life, and a new senior hire for Cohn & Wolfe.

What’s new in The Really Brief: A colour changing billboard for KitchenAid; a new digital lead at Stephen Thomas Ltd.; and BMO’s new brand campaign comes to Canada.

What’s new in The Really Brief: A Facebook co-founder calls for the breakup of Facebook; new hires at Fuse Live; and new Nova Scotia Tourism campaign.