The Really Brief

A weighted hoodie to calm anxious Raptors fans; new hires at Diamond and Fuse Create; and L’Arche Canada’s touching short film about a boy with Down syndrome goes live.

Taco Bell’s twist on charcuterie; Calgary’s Daughter Creative wins Co-op assignment; Royal Canadian Mint hires McCann Montreal (probably won’t pay in dimes).

KFC borrows some taglines; ICA partners on new training; Molson sponsors Hockey Night in Canada in seven languages; and Ethnicity Matters staffs up.

Miller Lite sells oddly scented candles; JuniperPark\TBWA adds two new ACD teams; Corus expands its roster of so.da content creators; and more in The Really Brief so far this week.

IKEA made a ScrapsBook, Becca Young joins Weber Shandwick and TikTok goes on TV.

McDonald’s shows itty-bitty food to promote its McDelivery; Little Caesar’s wants naming rights to your TV room (and will pay you in pizza).

Cossette pencils in a new campaign for Amnesty International; Black Opportunity Fund selects Humanity as AOR; Ed Lee joins Venture as national director of strategy.

New hires at Cossette, McCann Canada and Publicis, a new assignment for Broken Heart Love Affair and insurance brand Onlia partners with Torstar on long-term campaign.

Olympian Moir partners with McCormick; promotions at Publicis; new hires at Innocean, and BHLA wins an American travel client.

SkipTheDishes is still Hamm-ing it up; No Frills turns the Haulerverse into a graphic novel; Amanda Jones joins McCann as CSO.

TD reminds people to shop local if they can—like Santa; Russ Rickey joins McCann; Argyle expands to D.C.; and Steam Whistle has the perfect gift for those who drink in the shower.

Loblaw introduces fleet of self-driving vehicles; Toronto non-profit specialist Stephen Thomas wins Arthritis Society; Cossette promotes Stacey Masson.

tentree celebrates the planting of its 50 millionth tree; Metrolinx’s awkward teens are back in a new social campaign; Becel launches holiday campaign; Nextdoor partners with RBC.

Coors Light has a chill new charitable campaign, Maple Diversity Communications adds two new execs and Rogers Media makes new commitment to diversity.

CTV partners with Kruger to promote Cashmere Collection, Ryan Reynolds feels your pain parents of school-age children and Faulhaber wins Le Chateau.

Danone gets artistic packaging from Burnt Toast, Hudson’s Bay hires Annie Murphy and Catherine O’Hara for Christmas, Innocean hires Stephen Stahl as CD and Asbestos might choose a new name recommended by Greenpeace.

Budweiser introduces a no-alcohol beer, Taco Bell makes a wine, Budweiser makes a parody podcast, KFC makes a chicken sandwich campaign.

Pillsbury makes it safe to eat cookie dough, Corona gives a boost to Canada’s tourism industry and Angie Bird joins Westside.

Popeye’s famous chicken sandwich is finally coming to Canada; Carat wins Kraft Heinz media, and the Canadian Payroll Association launches influencer campaign.