The Really Brief

Canada Goose will start making medical gowns and scrubs; Aviation Gin and MaxTV Media want to help bars and restaurants; and Metro donates $1 million to help with food insecurity.

Reitman’s become Reitwoman for International Women’s Day; Knix celebrates women 50 and over; new clients for Colony Digital.

The Green Organic Dutchman launches a ‘budtender’ program with Fuse; Two new VPs at Forsman & Bodenfors; and Narrative wins Volvo.

J.P. Wiser’s and Boston Pizza team up for a Leap Year promotion; WW Canada partners with meat subscription service truLOCAL and Facebook users can now add music to posts.

Kate Upton featured in new Canada Goose campaign; Jon Hamm’s back for Skip the Dishes; Heinz promotes its twisted label; and creatives pick #SnickersFixTheWorld as their favourite Super Bowl ad.

Jungle Media wins AOR for The Keg; Fast Company founder keynotes CMDC dinner; Muggsy is back for GoDaddy; and Connor McDavid stars for Go Auto.

Air Canada partners with
Cirque du Soleil; Bond Brand Loyalty hires Brian McLean as president; Jon Crowley joins Diamond Marketing Group.

J.P. Wiser invites Harry and Meghan for drinks; Tank hosting Portfolio Night; CUPE goes long; and H+K makes a new senior hire in Quebec.

Tim Hortons has a new leader; Martha Stewart is Subway’s new spokeperson; Pizza Pizza is launching keto-friendly crust and McDonald’s partners with TSN.

Rethink introduces a Conversation Platter; McDonald’s Canada and Ronald McDonald House team up for holiday campaign and Leo Burnett’s AI-driven gift ideas.

Cossette pencils in a campaign for Amnesty International; Juniper Park\TBWA launches Le Park design studio, and Pizza Pizza is hoopin’ with its new boxes.

Canadian winners from the Clio Entertainment Awards, new wild postings from Rethink for Vancouver’s Battered Women’s Support Service, Carl’s Jr. has a pay-what-you-want promotion for Black Friday and KFC Canada is testing new plant-based fried chicken.

An animated piggy banks stars in Walmart’s Christmas campaign, a new president at Rock-it, plus Roots’ “Nice Together” campaign for the holidays, and new hires at Mosaic and Camp Jefferson.

Sandra Oh is back in a new ad for Air Canada; KFC is introducing bamboo buckets and Leo Burnett hires Kinga Karadi as SVP of operations.

Royal Canadian Legion calls for an online gaming ceasefire on Remembrance Day; Bayer Canada expands its relationship with McCann Worldgroup Canada; FCB wins GoodLife and lg2 adds Nicholas Paget as ECD in Montreal.

Nissan’s sticky idea for a safer Halloween, Christine Saunders is promoted to president at Starcom and a thinker of stunt for Toronto’s MOCA.

A spicy new campaign from Mucho Burrito marks the return of its Ghost Pepper Burrito; Shaw Communications partners with Rethink on content series; and Dentsu Aegis Network launches new social project for students.

Samsung releases first music video from #PowerUp campaign; CMDC announces Future Impact Award winners and its new executive committee; Juniper Park creates video game to fight U.S. gun lobbyists; and Boston Pizza is sponsoring Hockey Night in Canada.

New leadership at BBR Toronto; Scotiabank is making a hockey documentary; Pepsi drops a new hockey ad with a very famous hockey song; and Fred VanVleet asks ‘What’s your favourite smell?’.

McDonald’s chooses Ontario for first Beyond Meat burger test market; Mattel launches a more inclusive doll line; Rick Hansen Foundation widens the view on accessibility and No Name continues to amplify its new voice.