The Redmond Review

Craig Redmond knows that being a new mom is hard. So he really appreciates how Maltesers is talking about maternal mental health, with a wink and a smile.

Touching, thoughtful Christmas advertising is a lot like that ugly pillow you made for your mom in home economics, says Craig Redmond

Like most ad geeks, Craig Redmond looks forward to Britain’s Christmas ads. This year he was disappointed by what he found, but an HP ad from India made him feel better.

A&W made a 3/9 burger (which is the same as 1/3); do users care about Facebook’s bad press?; and other stories from around the world that were featured in our Monday newsletter.

This creepy new ad from Current got Craig Redmond thinking about how Covid has transformed our relationship with cash money (or has it?)

This spot for the British Stammering Association reminds Craig Redmond of the bravery and wit of Joe Biden.

This new ad from J&J brand Babyganics foregoes rainbows and unicorns for real life depictions of parenthood. And it’s wonderful, says Craig Redmond.

South Africa’s Joe Public is a great example of amazing work coming from scrappy agencies willing to punch above their weight, says Craig Redmond.

She’s a music superstar, but by working with Facebook’s Oculus, Eilish is staying ahead of the music industry autocrats, says Craig Redmond.

He’s certainly no Mr. Fixit, but Craig Redmond loves these ads for U.K. home renovation brand B&Q.

Yes digital brought us banners and pre-rolls, but it also opened up wonderful new possibilities for 37-second scripts and other longer content.

It doesn’t matter how good the advertising is, Craig Redmond still has no appetite for food delivery apps.

A new ad for the WeThe15 campaign provides a powerful rebuttal to the use of labels for those living with disabilities.

New campaign for Virgin successor Avanti shows how much advertising is about reinventing the wheel over and over again, says Craig Redmond.

Sometimes just the glimpse of a good ad can lead a viewer (in this case Craig Redmond) deep into the origin story of the brand and its creative agency

Two short films starring Jessica Alba and Zac Efron leave viewers wanting more, and maybe that’s the point, says Craig Redmond.

After becoming the establishment, the anti-establishment brewer came up with a genius way to reassert its punk roots, says Craig Redmond.

Faced with a brief so boring it induces jaw-breaking yawns? Never fear, says Craig Redmond. Just use hyperbole.

Let’s hope the hilarious new campaign from Mass Mutual is a sign of things to come, says Craig Redmond.