Craig Redmond wrote this column just before his life was turned upside down. He wanted to share that column, and the reasons for its delay, in this special return of The Redmond Review.
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Craig Redmond wrote this column just before his life was turned upside down. He wanted to share that column, and the reasons for its delay, in this special return of The Redmond Review.
Read moreFor his final column of 2022, The Message’s natural-born storyteller Craig Redmond celebrates the industry ritual of passing down stories from generation to generation.
Read moreThough the Azzurri failed to qualify for the world’s biggest soccer tournament, some brands figured out how to make Limoncello out of those sour lemons, says Craig Redmond.
Read moreCraig Redmond has detected a new trend in lottery advertising—more earnest and heartfelt messaging that evokes the randomness of the game of life.
Read moreSome of the Qatar World Cup creative reminded Craig Redmond of an early-career stunt that could have been fireable, but ended in hysterics.
Read moreCraig Redmond is a fan of Christmas, but not so much of Christmas advertising. Except for Penny, which has gotten it right two years in a row.
Read moreBritain’s advertising Super Bowl—aka, Christmas—is about to get underway. And while he’s no Scrooge, Craig Redmond isn’t ready for it yet.
Read moreMuch of what Craig Redmond knows of Sweden he learned from watching hockey. But he’s convinced the national tourism marketer has done a great job capturing the country’s “gallant soul.”
Read moreSocial media has caused many marketers—and their agencies—to become addicted to consumer data. But at what cost, asks Craig Redmond.
Read moreAfter 25 years of selling soup, pushing pop and touting telecoms, Craig Redmond is making the move into pharma and health marketing.
Read moreDespite personal experience proving the adage about “never work with babies or animals,” Craig Redmond found a few new examples of clever critter-based commercial creativity.
Read moreCraig Redmond has long been drawn to New Zealand, a country with more sheep than people that produces some of the best PSA creative in the world.
Read moreIt may be that few understand the crypto craze, but ad agencies are having fun stirring up curiosity and stoking the “FOMO fires,” says Craig Redmond.
Read moreLike other brands before it, the California Milk Board has taken its advertising past the point of no return.
Read moreThe arrival of single-game wagering in Canada has produced a wave of banal advertising, but Craig Redmond is inspired by some work out of the UK
Read moreIn the midst of a dry spell for noteworthy creative, Craig Redmond was stopped in his tracks when he saw this short film for the retail jewelry brand.
Read moreCraig Redmond’s return to the office began with some trepidation, but some encounters with old colleagues and something called “casual conversation” helped ease his fears.
Read moreMost mattress advertising is god-awful, says Craig Redmond, but Droga5’s new “Junk Sleep” ads for Mattress Firm are a somnambulist’s dream.
Read moreA purpose-free but hysterical new ad for Twix got Craig Redmond thinking about the industry’s obsession with attaching purpose to everything.
Read moreNew creative for the Women’s Euro 2022 tournament reminds Craig Redmond of his own daughter’s passion for sport
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