The Redmond Review

Yes digital brought us banners and pre-rolls, but it also opened up wonderful new possibilities for 37-second scripts and other longer content.

It doesn’t matter how good the advertising is, Craig Redmond still has no appetite for food delivery apps.

A new ad for the WeThe15 campaign provides a powerful rebuttal to the use of labels for those living with disabilities.

New campaign for Virgin successor Avanti shows how much advertising is about reinventing the wheel over and over again, says Craig Redmond.

Sometimes just the glimpse of a good ad can lead a viewer (in this case Craig Redmond) deep into the origin story of the brand and its creative agency

Two short films starring Jessica Alba and Zac Efron leave viewers wanting more, and maybe that’s the point, says Craig Redmond.

After becoming the establishment, the anti-establishment brewer came up with a genius way to reassert its punk roots, says Craig Redmond.

Faced with a brief so boring it induces jaw-breaking yawns? Never fear, says Craig Redmond. Just use hyperbole.

Let’s hope the hilarious new campaign from Mass Mutual is a sign of things to come, says Craig Redmond.

In a special bonus edition of The Redmond Review, Craig Redmond explains why he’s so impressed with the British Army’s recruitment advertising. 

So many brands have embraced brand purpose that Craig Redmond wonders if the average consumer is paying attention any more.

It’s hard to imagine why anyone would put their dog up for adoption, says Craig Redmond. But BBDO came up with some heartwarming reasons why, as imagined through the loving eyes of children

Craig Redmond discovered two different brands that presented the amorous benefits of vaccination for two very different demographics.

As the parent of two Eurasian children, Craig Redmond says the spot raises the young tennis star to ‘celebrity sainthood.’

For Independence Day (the holiday) Budweiser reprised a famous moment from Independence Day (the film), but Craig Redmond isn’t sure if it’s sentimentality or satire.

This week, Craig Redmond looks at why Change the Ref tricked a former NRA president into giving a commencement speech to high schoolers who won’t graduate this year.

It’s marketing’s year of the robot, says Craig Redmond, and Skoda’s new bots just want to be loved (and build SUVs).

This Danish ad for a frozen treat is a wonderful encapsulation of the special bond between a father and daughter, says Craig Redmond

Move over Ryan Reynolds… the Hollywood star is a brash delight in new ads for the wine-in-a-can brand Archer Roose, says Craig Redmond.