The Redmond Review

In a special bonus edition of The Redmond Review, Craig Redmond explains why he’s so impressed with the British Army’s recruitment advertising. 

So many brands have embraced brand purpose that Craig Redmond wonders if the average consumer is paying attention any more.

It’s hard to imagine why anyone would put their dog up for adoption, says Craig Redmond. But BBDO came up with some heartwarming reasons why, as imagined through the loving eyes of children

Craig Redmond discovered two different brands that presented the amorous benefits of vaccination for two very different demographics.

As the parent of two Eurasian children, Craig Redmond says the spot raises the young tennis star to ‘celebrity sainthood.’

For Independence Day (the holiday) Budweiser reprised a famous moment from Independence Day (the film), but Craig Redmond isn’t sure if it’s sentimentality or satire.

This week, Craig Redmond looks at why Change the Ref tricked a former NRA president into giving a commencement speech to high schoolers who won’t graduate this year.

It’s marketing’s year of the robot, says Craig Redmond, and Skoda’s new bots just want to be loved (and build SUVs).

This Danish ad for a frozen treat is a wonderful encapsulation of the special bond between a father and daughter, says Craig Redmond

Move over Ryan Reynolds… the Hollywood star is a brash delight in new ads for the wine-in-a-can brand Archer Roose, says Craig Redmond.

When brands have the courage to let their international markets develop culturally relevant marketing, it can lead to powerful work, says Craig Redmond

He’s no fan of beer, but Craig Redmond is a fan of beer advertising. And he calls the new work for Camden Town Brewery one of the “best loss leader ideas” he can remember.

Pepsi’s “The Mess we Miss” could be one of many ads celebrating humanity’s freedom from the pandemic, says Craig Redmond.

In this week’s edition of The Redmond Review, Craig Redmond ponders two vastly different purpose-driven marketing campaigns, and explains why he sides with the fishes.

In this week’s instalment of The Redmond Review, Craig is reminded of advertising’s ability to unite and inspire debate.

“I’m in everything” quips Ryan Reynolds in his latest ad. But in this week’s Redmond Review, Craig Redmond wonders if the star is winkingly acknowledging his market saturation, or signalling his intention to step back.

In this week’s instalment of The Redmond Review, a campaign for Aussie beer brand Furphy reminds Craig Redmond of Molson’s iconic “I Am Canadian” campaign.

VW once again finds itself in “perception peril” following its ill-conceived April Fools prank, says Craig Redmond.

The U.S. Ad Council’s new ad to suggest Americans should “get off their bums, get vaccinated and get their bums back in stadium seats.”

Craig Redmond fondly remembers earlier days as a creative partner with Jeffrey Hilts, who just announced he’s stepping away from FCB