Craig Redmond takes a look at social platforms’ year in review videos, from Reddit’s “comical weirdness,” to TikTok’s “weirdly harmless.”
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Craig Redmond takes a look at social platforms’ year in review videos, from Reddit’s “comical weirdness,” to TikTok’s “weirdly harmless.”
Read moreSometimes, no matter how hard you try, your original concept gets turned into something much less than you intended, says Craig Redmond.
Read moreAfter months (and months) of tough news, Craig Redmond appreciates when a brand can deliver a feel-good act of kindness.
Read moreCraig Redmond knows that being a new mom is hard. So he really appreciates how Maltesers is talking about maternal mental health, with a wink and a smile.
Read moreTouching, thoughtful Christmas advertising is a lot like that ugly pillow you made for your mom in home economics, says Craig Redmond
Read moreLike most ad geeks, Craig Redmond looks forward to Britain’s Christmas ads. This year he was disappointed by what he found, but an HP ad from India made him feel better.
Read moreA&W made a 3/9 burger (which is the same as 1/3); do users care about Facebook’s bad press?; and other stories from around the world that were featured in our Monday newsletter.
Read moreThis creepy new ad from Current got Craig Redmond thinking about how Covid has transformed our relationship with cash money (or has it?)
Read moreThis spot for the British Stammering Association reminds Craig Redmond of the bravery and wit of Joe Biden.
Read moreThis new ad from J&J brand Babyganics foregoes rainbows and unicorns for real life depictions of parenthood. And it’s wonderful, says Craig Redmond.
Read moreSouth Africa’s Joe Public is a great example of amazing work coming from scrappy agencies willing to punch above their weight, says Craig Redmond.
Read moreShe’s a music superstar, but by working with Facebook’s Oculus, Eilish is staying ahead of the music industry autocrats, says Craig Redmond.
Read moreHe’s certainly no Mr. Fixit, but Craig Redmond loves these ads for U.K. home renovation brand B&Q.
Read moreWhile many creatives are reluctant to work in-house, Google has been proving for years that in-house agencies can do amazing work, says Craig Redmond.
Read moreYes digital brought us banners and pre-rolls, but it also opened up wonderful new possibilities for 37-second scripts and other longer content.
Read moreIt doesn’t matter how good the advertising is, Craig Redmond still has no appetite for food delivery apps.
Read moreA new ad for the WeThe15 campaign provides a powerful rebuttal to the use of labels for those living with disabilities.
Read moreNew campaign for Virgin successor Avanti shows how much advertising is about reinventing the wheel over and over again, says Craig Redmond.
Read moreSometimes just the glimpse of a good ad can lead a viewer (in this case Craig Redmond) deep into the origin story of the brand and its creative agency
Read moreTwo short films starring Jessica Alba and Zac Efron leave viewers wanting more, and maybe that’s the point, says Craig Redmond.
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