13 Golds awarded at Effie Awards
Ogilvy, Rethink and TBWA\Juniper Park all win three golds, with Cossette winning two and Zerotrillion and John St. winning one apiece.
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Why Volvo Canada is making shoes
Volvo partnered with Vancouver based ‘earth-friendly’ shoe brand Casca for limited edition sneakers released for World Car Free Day.
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nabs adds four directors as part of restructuring
The four new additions were made with an eye to boosting the nabs Media Sale, and reviewing programs and services for an industry hit hard by the pandemic
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Mucho Burrito promotes food diplomacy
New work from Arrivals + Departures promotes the LTO’s combination of Mexican and Indian cuisines.
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Election 2021: (Mostly) more of the same
Election advertising expert Eric Blais provides some analysis and observations about the communications strategies of the three main parties.
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NFA takes a stake in Ethnicity Matters
The eight-year-old multicultural marketing agency has earned a reputation as one of the Canadian agencies connecting with a fast-growing ethnic consumer base.
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Mary Brown’s puts the focus on quality and local roots in new brand campaign
Campaign by Blue Ant Plus uses big Mary Brown’s fans to explain how the food is prepared fresh.
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Auxly is inviting outdoorsy Canadians to explore its new Back Forty
To be clear, NationalSparks is different than NationalParks, though both celebrate getting back to nature.
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Venture Play named agency of record for Alberta Milk
The wide mandate for the agency includes strategy, media (planning and buying), creative, public relations, social media and experiential.
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Giants & Gentlemen makes leadership changes with departure of co-founder
Agency co-founder Gino Cantalini has left the independent agency, with Sally McConnell named GM.
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Social posts are the currency in DFO pop-up
Shoppers at Toronto’s milk-themed “Pick Me Ups” store pay for their items with a TikTok or Instagram post.
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What in the World — Week of September 13
News from around the world that caught our eye and was featured in our Monday newsletter.
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Taxi CEO Rob Guenette on the decision not to pitch Canadian Tire
Taxi had the account for 16 years but retaining an account is tough “especially when the client is looking for change,” said Guenette.
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Run for the Cure focuses on resilience in annual awareness campaign
New campaign from Juniper Park\TBWA focuses on the daily hardship faced by cancer patients as a way of overcoming “compassion fatigue”.
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A troll proves even orthopaedics can be funny
Yes digital brought us banners and pre-rolls, but it also opened up wonderful new possibilities for 37-second scripts and other longer content.
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‘Today’ is about saving lives for CAMH
Timed to coincide with World Suicide Prevention Day, the campaign shows how CAMH is making progress to treat mental illness today, but needs donations and support to do more.
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Advil envisions a post-pandemic world of live performance
The campaign from Edelman focuses on one of the pandemic’s key pain points for consumers and artists alike: The lack of live performance.
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BBBS turns away from the light for annual campaign
The new spot from Humanity shows the organization’s role in helping kids who have faced traumatic experiences.
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The Really Brief—Week of September 6
Freedom Mobile partners with Little Canada; 1Milk2Sugars wins Moon Juice PR assignment; plus new hires/appointments at Innocean Worldwide, Craft PR and Dentsumcgarrybowen.
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CREA shows how realtors can help make a house a home
New campaign from Union puts an emphasis on the knowledge, dedication and expertise of realtors.
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