The Weather Network is bringing a little sunshine to homebound Canadians
The ‘good-news-only’ content hub spans the company’s TV, online and mobile app products.
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MediaSmarts campaign fights COVID by fighting misinformation
Creative messaging reminds Canadians that even if they aren’t on the frontlines they can still stop the virus from spreading.
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Bose salutes noisy neighbours; the chips are down for AMV; and Bud gets patriotic for Memorial Day
Our round-up of international marketing news and creative returns.
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No Fixed Address wins Gold Cube at ADC Awards
Other Canadian winners so far: Taxi, Zulu Alpha Kilo, Head Gear, Sid Lee, Instil Image Co. with Saatchi & Saatchi, L’Eloi and Leo Burnett Toronto.
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Facebook moves beyond ‘likes’ and into ‘buys’ with the introduction of Facebook Shops
Shops will be free for businesses, with Facebook planning to monetize the program through advertising.
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Quarantine Diaries — Volume 13
Your best (and worst) working from home habits, funniest ads, and your go-to entertainment choices.
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No Fixed Address opens up in Montreal
New NFA office will employ 10 people, working for clients like Bell Media, A5 Hospitality and ABInBev.
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New international coalition of agency associations calls for more equitable payment terms
The new entity, VoxComm, says that clients deferring payments is in stark contrast to their highly-publicized efforts around CSR.
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Introducing OpinionNation: Because you have a point of view
With our new newest content vertical, we’re offering a place for you to have your say about anything industry related.
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Agencies step up to help Canada’s small business operators at a crucial time
Advertising practitioners are problem-solvers at heart, and one of the biggest problems facing the Canadian economy right now is the plight of small businesses.
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Fernando Machado explains why ‘Moldy Whopper’ is good brand building on latest IOFA podcast
Currently one of the most famous marketers in the world, Machado is described as ‘an ad nerd trapped in a global CMO’s body.’
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Sink or Swim (in a pandemic): Setting boundaries for unreasonable clients, and keeping star employees
How to successfully manage all of those urgent client requests, and why empowering all staff can take pressure off the stars.
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Food Banks Canada makes new ad push to reach $150 million goal
With the economy shut down and unemployment rising, Food Banks need to raise money now to feed hungry Canadians later.
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Why brands can—and maybe should—retain their pre-COVID advertising
Orlando Wood provides a clear explanation of how the pandemic is affecting our responses to advertising, says Mark Tomblin
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Big Digital’s big pivot for the new realities of COVID
The new SafeChek system provides key product and safety information to consumers and store managers.
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Sidelined creatives find an outlet for their talents
Teams created spots that address the tedium and uncertainty of being stuck at home in decidedly different ways.
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Dentsu Aegis replaces Bos with McGarryBowen
Change comes as part of a global restructuring to establish dentsumcgarrybowen in 24 markets around the world.
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Accenture report details new consumer behaviours arising from the COVID crisis
Online grocery is on the rise, with one in five recent shoppers saying they are first-time online shoppers.
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CMA opens up online learning platform for all marketers
CMA NXT was launched for students last year, but has been expanded to include content for marketers at any level.
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DIY waxing is definitely a bad idea, but DIY advertising might not be so bad
How Frank Content and Juliet created a campaign using nothing more than iPhones and a little gumption.
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