Six new inductees named to Canada’s Marketing Hall of Legends
Judy John, Sharifa Khan, Rem Langan, Bryan Pearson, Ratana and Arran Stephens will be honoured at virtual gala April 22.
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Cannes Lions goes digital only for 2021
Unlike last year, when the awards program was cancelled, Cannes Lions trophies will be announced in June.
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Altitude Sports celebrates the new found respect for doing more outdoors
Creative for the sporting goods retailer is meant to capture the appreciation of getting outside.
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The Really Brief — Week of April 5
Taco Bell’s twist on charcuterie; Calgary’s Daughter Creative wins Co-op assignment; Royal Canadian Mint hires McCann Montreal (probably won’t pay in dimes).
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An udderly absurd insurance ad for Rates.ca
New campaign from Zulu Alpha Kilo milks a creative concept for all that it’s worth.
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Canadians disillusioned by voice tech: Mindshare study
Despite being stuck at home the last year, Canadians have become less impressed with their voice assistants, according to new Mindshare research
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What in the World—Week of April 5
News from around the world that caught our eye and was featured in our Monday newsletter.
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After its ‘Voltswagen’ stunt, VW should look to Mercedes for how to do sustainability right
VW once again finds itself in “perception peril” following its ill-conceived April Fools prank, says Craig Redmond.
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IKEA Canada has its bed in the clouds
The visually striking spot “Our Little World” continues the brand’s sustainability efforts.
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The Really Brief—Week of March 29
KFC borrows some taglines; ICA partners on new training; Molson sponsors Hockey Night in Canada in seven languages; and Ethnicity Matters staffs up.
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AutoTrader looks for an emotional lift
Campaign by doug&partners is heavily inspired by Dirty Dancing, showing the joy and confidence that comes from using AutoTrader
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Raccoons steal the show in Coffee-mate ads
Ads from McCann Canada show how a little bit of Coffee-mate might take the edge off a really bad morning.
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Interac launches brand platform inspired by a life-changing pandemic
The creative by Zulu Alpha Kilo presents Interac as a brand connected to rich life experiences, rather than simple financial transactions.
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Pepe Bratanov: A portrait of a digital artist
The Local Collective creative director has amassed an Instagram following of 22,000 and his work will soon show at the Art Gallery of Mississauga.
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Reddit opens a Toronto office to serve Canadian marketers
The social platform has already worked with Tim Hortons, Lenovo and General Mills to better reach Canadian consumers.
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The Pickle Barrel celebrates a big birthday
Campaign for the restaurant chain’s 50th birthday celebrates the milestone, with a focus on its place in the community.
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What in the World—Week of March 29
News from around the world that caught our eye and was featured in our Monday newsletter.
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Hey sports fans, it’s worth a shot
The U.S. Ad Council’s new ad to suggest Americans should “get off their bums, get vaccinated and get their bums back in stadium seats.”
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Canadian Tire is #1 on Leger reputation list
Shoppers Drug Mart, Kellogg’s, Sony, and Campbell’s round out the top five.
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Don’t hide your stash any longer, says Flowr in new campaign
The “Nothing to hide” campaign focuses on all of the (quite ingenious) hiding places that pot users find in their house.
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