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Wendy’s evokes an ad classic with “Where’s the Bacon?” breakfast campaign

Campaign shows bombed out North American cities to raise awareness of Ukraine’s plight

Making sense of the messy ICA-ACTRA commercial (dis)agreement

Subway turns to pro athletes (but amateur spokespeople) for brand refresh

Terry Fox T-shirts raise awareness for run

Mastercard helps to end ‘deadnaming’ with True Name feature

Wealthsimple pokes fun at crypto skeptics

OLG partners with fashion brand Mr. Saturday for Lotto Max clothing line

Rogers moves creative account to Sid Lee from Theo

Why the Canadian Down Syndrome Society created ‘love stories’

More changes at Cossette, with departure of McIntosh and Zentil

Hershey puts ‘her’ and ‘she’ in the spotlight

nabs offers new help for those worried about substance overuse

What to do with your news advertising when the news is bad

The Redmond Review

White Claw went for it, but it feels like a rushed version of a classic

What is lacking in the industry today is time, says Craig Redmond. Time to craft, time to nurture, time to tell a story.

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Brands, New creative

Brittlestar’s jealousy of Ryan Reynolds gives OPH a vaccination boost

A new video by Brittlestar (aka Stewart Reynolds) follows up last year’s viral Super Bowl tweet from the A-list movie star (aka Ryan Reynolds).

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Brands, New creative

DoorDash’s new campaign puts a focus on stress relief

Creative by Hard Work Club brings various ‘stress monsters’ to life to show how DoorDash can help make them go away.

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Agency, Brands

ACTRA provides its members with legal opinion in ICA dispute

The union’s legal counsel says the ICA’s opt-in/opt-out proposal would have “gutted” its bargaining rights.

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Agency

DDB announces Eckersley and Thur as new creative leadership

The network is also seeking new Canadian leadership after the February departure of president and CEO Kevin Brady.

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Opinionnation

Let’s not ruin a potentially great thing

Amazon’s new “virtual product placements” may open up significant opportunities for brands, says David Pullara. But it will come with significant risks for great content.

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Brands

Who does what now — Week of May 2

The Message’s weekly rundown of new hires, appointments and clients from across Canadian advertising, media and production.

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Brands, New creative

Is that a can of James Ready in your pocket?

The special pants, developed by Moosehead’s agency Conflict, include enough pockets to hold 24 large cans of beer.

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Agency

Ogilvy restructures to unite its three Canadian offices

The change sees Marie-Lise Campeau elevated to president, overseeing all Ogilvy operations in Canada.

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Brands, New creative

A civic discussion about free expression

The new campaign template for IFEX can be used around the world to deliver the important message that civic spaces are crucial to the freedom of expression.

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Getting to Know...

Getting to Know… Juliet’s Lin Wan

Juliet’s new managing director, client services on how her upbringing instilled her deep empathy for the experience of others, her love of grown-up cartoon Tuca and Bertie, and her “cat kid” Mabel.

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Agency, Brands

ACA ratifies new agreement with ACTRA

ACTRA still has to ratify the deal, but Canada’s agency association ICA has said the deal won’t apply to its members.

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Brands, New creative

Dove takes on toxic influence with ‘Detox Your Feed’

In Canada, a mall exhibit demonstrates the pervasiveness—and persuasiveness—of social media in influencing how young girls perceive beauty.

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By Design

Cossette gives World Anti-Doping Agency a new brand and website

Cossette wanted to provide “a complete brand ecosystem that would live up to WADA’s powerful ambitions,” said Richard Bélanger, vice-president, design.

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What in the World

What in the World—Week of May 2

Kevin Hart launches a tequila brand, mental health apps are bad on privacy, and Taco Bell goes drag for breakfast.

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The Redmond Review

A brief encounter, and a lesson learned, from one of advertising’s legends

The new Pete Davidson campaign for H&M reminded Craig Redmond of some invaluable advice from a short client pitch he shared with Gerry Graf.

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Brands, New creative

CAA’s poppy distracted driving campaign

Rather than focusing on vehicular carnage, the new campaign from One Twenty Three West contains a danceable request to “Do it All Before You Drive.”

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Brands, New creative

duBreton nakedly promotes its pork products

New campaign from Cossette shows how freedom benefits both humans and farm animals.

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Awards

Eight Canadians among Lions jurors

After being cancelled in 2020 and digital only last year, the Lions are returning to Cannes for the first time since 2019.

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Who Does What Now...

Who Does What Now—Week of April 25

New hires for Junction59; Wavemaker; True Media Canada; Society, etc. and Mackie Biernacki.

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