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Goldfish Crackers takes kids’ art from the fridge door to the outdoors

Mightiest Marketer: How Kraft Heinz Canada solved the 2020 marketing puzzle

Mightiest Agency: Rethink caps a year of strong creative by winning its biggest pitch

Destination Canada’s newest ad campaign features a song that is very, very… nice

An unwanted party guest, ‘Mr. COVID,’ stars in Alberta pandemic fatigue campaign

Heinz by Nature celebrates ‘lockdown lovebabies’ with new clothing collection

Tim Hortons celebrates diversity for the holidays

Siaya couches its new campaign in surrealism

Bell shows its history of connecting loved ones during the holidays

Why Loblaw made a 30-minute TV show for President’s Choice

Brands

Tim Hortons re-relaunches its Dark Roast blend

It’s the third iteration of the coffee chain’s Dark Roast product, meeting consumer demand for a “richer and darker” blend.

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Agency, Production

Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene

Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.

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The Really Brief

The Really Brief — Week of January 4

SkipTheDishes is still Hamm-ing it up; No Frills turns the Haulerverse into a graphic novel; Amanda Jones joins McCann as CSO.

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Guest Column

It’s in the game

With gaming continuing to grow, more brands want to play with their consumers. Ari Elkouby offers four tips for how to play and win.

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Brands, New creative

Coors Light gets 2021 off to a fiery start

The branded firestarters are made from actual newspapers from the past very difficult year, so people can burn the bad news and chill.

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New creative

Christmas ads that clicked, according to brain science

How Canadians (subconsciously) reacted to holiday ads from around the world

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Brands, New creative

Bell’s Let’s Talk campaign shows actions big and small can contribute to mental health

The 2021 campaign comes at a time when mental health and wellness is being affected by the pandemic.

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Brands, New creative

Club Med urges travellers to ‘Carve New Tracks’ with its first Canadian resort

The 302-room facility is Club Med’s 22nd mountain resort, and its first in Canada.

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The Mighty List

The Mighty List: People, businesses and campaigns that had a big impact in 2020

A mighty call for change, an audacious agency launch, and the return of a Canadian advertising icon.

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The Mighty List

The Mighty List: Creative we loved in 2020

From hour-long movie credits to worn out healthcare workers, some of the creative that caught our attention in 2020.

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Brands, New creative

The Glenlivet tackles some scotch stereotypes

Social campaign from The Mint Agency looks to broaden the spirit’s appeal among younger drinkers.

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Agency, Brands

Air Miles adds Broken Heart Love Affair in agency roster overhaul

Broken Heart Love Affair, Fuse Create, Media Experts and Ogilvy comprise the brand’s new partners.

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Brands

It’s beginning to look a lot like… Easter?

Cadbury reminds Canadians that its Mini Eggs are available all year with a tiny recipe video for egg nog made with the chocolate treat.

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Agency

Public Inc. says out loud what many of us have been thinking about 2020

The social impact agency used its holiday budget to raise money for mental health and to say F-you to a truly awful year.

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Brands, New creative

Toronto small businesses take to the street to protest unequal shutdown rules

Zulu Alpha Kilo put “out-of-work” mannequins in front of closed storefronts to make a point about small retailers being closed while big boxes stay open.

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Brands, New creative

United Way Halifax names names in new fundraiser

The campaign from Wunder demonstrates the true scale of 100,000 people needing assistance.

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Brands, New creative

RBC turns to Snapchat to promote Future Launch program

Developed with content agency Salt, the four videos address core competencies such as gaining new skills and building a network.

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Agency, Media

Walmart chooses Starcom as new media agency

The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.

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Brands, Charitable Campaigns, New creative

Raising the Roof urges Canadians to ‘Rise Up’ against homelessness

The campaign acknowledges the void left by sports and performance in 2020, and urges Canadians to divert their energy and support to the crucial cause of homelessness.

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What in the World

Ben & Jerry’s changing the “whirled” with Kaepernick, and Hyundai buys the (scary) dog robot company

The weekly snack pack of interesting and noteworthy news and stories from around the industry (and beyond) published in our Monday newsletter

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