With the return of sports, it’s game on for Twitter
Twitter Canada’s new head of sports partnerships Conor Clarance on the return to play and how brands can play along.
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A visually striking reminder of the awful power of hate speech; Audi apologizes for ‘insensitive’ ad
Plus: Publicis Groupe parts ways with Tom Goodwin over COVID tweets; Kraft Mac & Cheese now a breakfast food, and KitKat supports suicide prevention.
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Two creatives launch T-shirts inspired by the quirks of advertising
Mark Mason and James Ansley first conceived the idea in 2016, finally bringing it to life during the pandemic.
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Osmow’s brings back a winning brand play with Norm Powell
The Raptors star is back in a new ad as the NBA champs return to play following a prolonged absence.
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The Really Brief — Week of August 4
Ram and Canadian Tire back fantasy sports contests for return of NHL; Walk Off The Earth covers a Jock Jams “classic” for PepsiCo NHL contest; and Wasserman promotes Bronwyn Mackay to CD.
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Onlia builds sand castles to deliver COVID safety message
The idea is to remind people that they can have fun at the beach while still maintaining social distancing.
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Marking the return of NHL hockey, Budweiser thanks frontline workers with special performance
Performance by Arkells was part of the brewer’s One Team initiative, redirecting sports marketing budget to help during the pandemic.
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Scotiabank begins creative agency review
There are 31 agencies on the initial invite list for the review, ‘in keeping with the bank’s global procurement policy.’
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Royal Canadian Mead has a solution for avoiding crowded Toronto parks this weekend
Developed by BBDO, IsTheParkBusy.com provides an at-a-glance look at 16 of the city’s most popular parks.
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How’s this for a Very Polite offer? $150,000 worth of free marketing services
The Vancouver agency is giving back (and promoting itself) while looking for an “inspiring brand to rebrand, refresh, rework, develop or launch.”
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Facebook advertising revenue grows during boycott
Facebook Canada’s steps to reduce hate content include a $500,000 commitment to the Global Network Against Hate
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Quebec government turns to the arts to reach youth about COVID safety
Ads from Cossette use hip hop and spoken word to remind young people to wear masks and maintain safe distances.
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How people of colour will transform advertising
The future won’t be about ‘unique’ perspectives, but more perspectives, says Juliet’s Denise Cole
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Canucks’ Penalty Patio celebrates hockey’s return
The stunt from Rethink marks the August return of NHL hockey.
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Xylem imagines a world without football; Cannes Lions owner posts massive first half loss
Plus, Shopify had a much better than expected Q2, and some familiar faces among this year’s Emmy nominees for Best Commercial.
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American Express rolls out new creative featuring small business owners
The campaign is part of the brand’s global ‘Shop Small’ program, but features made-in-Canada creative.
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Taxi introduces diversity program Black Taxi: ‘A vehicle for change’
‘I want Taxi to be the benchmark for other agencies,” says program lead Stephanie Small.
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Consumer expectation for brand action rises in response to crises: Edelman
Consumers are more likely to prefer brands taking real action to to oppose racial injustice or help during the pandemic.
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SkipTheDishes rebrands with new colour and logo. But is Hamm off the menu?
With SkipTheDishes assuming the look and feel of its parent, what happens to the Mad Men star?
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Heinz launches campaign to support new natural baby food line
Creative focuses on how the new food line is similar to homemade with simple, natural ingredients.
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