Giant Ant, Gentilhomme and Sid Lee win Gold Cubes at ADC Awards
Vancouver’s Giant Ant won two Gold Cubes at the ADC Awards in New York Monday night, while Montreal’s Gentilhomme and Sid Lee also won Golds. The ADC Awards is one of the oldest and most prestigious awards programs in the industry. Presented by The One Club for Creativity in New York, the ADC’s focus on […]
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What in the World
In this week’s round-up: Progressive Insurance introduces the Motaur; Burger King clowns McDonald’s; and NBCUniversal introduces shoppable ads.
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Canadian ad creatives react to Burger King’s not-so-happy meal
The Real Meal is a menu item for the times, but creatives question BK’s decision to associate it with mental health.
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The Really Brief – Week of May 6
What’s new in The Really Brief: A Facebook co-founder calls for the breakup of Facebook; new hires at Fuse Live; and new Nova Scotia Tourism campaign.
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A sexy new campaign for ParticipACTION
It’s part of an ongoing effort to shift consumer perception about physical activity being solely for weight loss.
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Dennis Bruce: Canadian advertising’s father figure
What’s the key to success? ‘A curious mind’ he tells MARK SMYKA in the latest instalment of Lunch With.
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After six months of legal cannabis, what have we learned so far? Pt. 2
Cause marketing and education have emerged as key branding platforms, but supply problems remain a challenge.
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How hidden likes could improve influencer marketing
Social media experts are mostly bullish on Instagram’s Canadian experiment.
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Ontario Racing ‘plays through’ in new campaign
Creative from Juniper Park\TBWA aims to increase consideration for horse racing over tried-and-true group activities.
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An authentic brew: How PBR clicked with hipsters
An excerpt from JEFF SWYSTUN’s new book Why Marketing Works: 7 Time-Tested, Brand-Building Principles.
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Conservative Party launches attack ads as election season begins
New campaign follows familiar Conservative tactics, with an updated tagline “Justin Trudeau: Not as advertised”
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Best Advice from Michelle Valberg
Acclaimed Canadian photographer Michelle Valberg on starting her business as a woman, and the importance of looking after yourself.
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RBC uses U.S. agency Battery for Future Launch campaign
Campaign showcases $500 million program aimed at preparing Canadian youth for the future of work.
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Dove releases six minutes of ‘awww so cute’
New film helps amplify Unilever’s call for more men to take paternity leave.
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Moosehead expanding into cannabis
Joint venture with Sproutly will take brewer into cannabis-infused beverages.
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GoDaddy Canada shifts its attention from Raptors
Small business owners sometimes need to shift focus, and GoDaddy wants to remind them it can help.
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Corus joins group seeking better social video metrics for marketers
Global Video Measurement Alliance is working with brands like BuzzFeed, Vice and Viacom to create standardized social video metrics.
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Fujifilm helps commuters “See Farther”
New billboard uses Fujifilm lens to show traffic conditions more than one kilometre away.
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The Really Brief — Week of April 29
What’s new in The Really Brief: Rogers Media buys a branded podcast company; new creative for Gay Lea’s Toasted Marshmallow Whipped Cream; The ICA has a problem with TransLink.
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Telus chooses custom-built PR offering after agency review
The Pack will be a collaboration drawing on resources from both Cohn & Wolfe and National.
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