The Message - Page 2 of 49 - A new voice for a new age of Canadian marketing

Canadian Mental Health Association puts its message on a T-shirt

Colorectal Cancer wants you to Give a Sh*t to a loved one this Valentine’s Day

Tim Hortons to ‘refocus on founding values,’ after a tough year

KFC gives voice to Colonel Sanders with new Alexa Skill

Hey Canada, you don’t need Jimmy Fallon to create a great Super Bowl ad

30 Super Bowl ads for your review: From the heart-touching to the just plain silly

Let’s talk about managing stress—personal advice from across the industry

HelloFresh enlists Schitt’s Creek star Annie Murphy

Bleublancrouge wins global assignment for Thompson Hotels

The agency has also won the U.S. assignment for home healthcare provider One Homecare Solutions.

SkipTheDishes and Universal Music get into the e-sports game with OverWatch

SkipTheDishes is offering experiences at live events, plus giveaways for streamers, while Universal will be integrated into OverWatch content.

Brands, New creative

TurboTax shows advantages of a support team in national campaign

It’s the first work from Juniper Park\TBWA since it won the business last August.

Brands

The Really Brief—Week of February 10

Alice Choe joins Innocean; Pascal Siakam teams up with Nando’s for special sauce; Boston Pizza stages a happy reunion for Valentine’s Day; and City of Toronto launches its latest anti-discrimination campaign by Public.

Brands

Imperial Tobacco vaping campaign attracts Health Canada’s attention

Imperial Tobacco is running two campaigns: one is countering ‘vaping’ misinformation, the other promotes its Vype product.

Agency

ICA calls for boycott of CMA agency salary survey

ICA fears marketers getting access to agency salary data, though CMA says its agency members asked for the survey and all data is confidential.

Brands

Shopify CMO departs the company amid structural shake-up

The shakeup comes just days ahead of the release of the e-commerce company’s latest financial report.

Brands, CEO Talks

Inside an emotionally raw rebranding story

Mother Raw CEO Kristi Knowles on overseeing a rebrand in the wake of the premature death of the company’s founder.

Brands

Unilever delivers more proof of its dedication to purpose

In Canada, Hellman’s makes a switch to recycled plastic, while Seventh Generation runs an environmental call-to-action with a roadblock buy after Trump’s State of the Union.

Jay Chaney: The creative before the creative

Jay Chaney sat down with Mark Smyka to talk about the winding career path that led to him becoming one of the most successful strategists in Canada.

Brands

Google is Canada’s Most Influential Brand, followed by Amazon and Facebook

It’s the eighth straight year Google has topped the rankings by Ipsos, with other technology brands dominating the top 10.

Brands, New creative

Heinz is looking for (movie) credits — and it’s asking consumers to help

Inspired by complaints of being ‘snubbed’ during Oscar season, Heinz wants to be recognized for its unheralded contributions to cinema.

Brands, New creative

RBC videos call for action on diversity and inclusion

New spots from Grip show people acting on ‘that little voice’ they hear when faced with discrimination.

Agency

Rethink on advertising: a new book marks the agency’s 20th anniversary

The 55-chapter book is both an homage to the craft of advertising and a how-to guide for ‘creative problem solvers.’

What in the World

Starbucks welcomes transgender coffee drinkers ; Google finally reveals YouTube ad revenue; Bill Murray and Jeep win the Super Bowl

Plus, Accenture would rather buy media than audit media; why mall owners are saving Forever 21, and this week in privacy fiascos.

Brands, New creative

Maple Leaf Foods quietly promotes sustainability during Super Bowl

The ad from Sid Lee features shots of a household that has taken steps to reduce its carbon footprint.

The Really Brief

The Really Brief — Week of February 3

Kate Upton featured in new Canada Goose campaign; Jon Hamm’s back for Skip the Dishes; Heinz promotes its twisted label; and creatives pick #SnickersFixTheWorld as their favourite Super Bowl ad.

Media Experts promotes Wegert to executive vice-president

He is among the 40% of employees who have been with the agency for five years or longer.

Agency, Brands, Media

The unique nature of ad industry anxiety, and more advice for how to cope

Across the industry, people at all levels struggle to manage anxiety, keep stress in check and face down imposter syndrome. We asked some how they do it.

Consumer trends, Privacy

Canadians are spending nearly six hours online every day, 65% worry about privacy: report

New report from We Are Social and Hootsuite offers a sweeping overview of all things digital in 2020.