Tim Hortons re-relaunches its Dark Roast blend
It’s the third iteration of the coffee chain’s Dark Roast product, meeting consumer demand for a “richer and darker” blend.
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Great Scott! They just made a shot-by-shot recreation of a Back to the Future scene
Three Toronto production industry vets (and their friends) found a fun way to keep busy during lockdown.
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The Really Brief — Week of January 4
SkipTheDishes is still Hamm-ing it up; No Frills turns the Haulerverse into a graphic novel; Amanda Jones joins McCann as CSO.
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It’s in the game
With gaming continuing to grow, more brands want to play with their consumers. Ari Elkouby offers four tips for how to play and win.
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Coors Light gets 2021 off to a fiery start
The branded firestarters are made from actual newspapers from the past very difficult year, so people can burn the bad news and chill.
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Christmas ads that clicked, according to brain science
How Canadians (subconsciously) reacted to holiday ads from around the world
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Bell’s Let’s Talk campaign shows actions big and small can contribute to mental health
The 2021 campaign comes at a time when mental health and wellness is being affected by the pandemic.
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Club Med urges travellers to ‘Carve New Tracks’ with its first Canadian resort
The 302-room facility is Club Med’s 22nd mountain resort, and its first in Canada.
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The Mighty List: People, businesses and campaigns that had a big impact in 2020
A mighty call for change, an audacious agency launch, and the return of a Canadian advertising icon.
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The Mighty List: Creative we loved in 2020
From hour-long movie credits to worn out healthcare workers, some of the creative that caught our attention in 2020.
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The Glenlivet tackles some scotch stereotypes
Social campaign from The Mint Agency looks to broaden the spirit’s appeal among younger drinkers.
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Air Miles adds Broken Heart Love Affair in agency roster overhaul
Broken Heart Love Affair, Fuse Create, Media Experts and Ogilvy comprise the brand’s new partners.
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It’s beginning to look a lot like… Easter?
Cadbury reminds Canadians that its Mini Eggs are available all year with a tiny recipe video for egg nog made with the chocolate treat.
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Public Inc. says out loud what many of us have been thinking about 2020
The social impact agency used its holiday budget to raise money for mental health and to say F-you to a truly awful year.
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Toronto small businesses take to the street to protest unequal shutdown rules
Zulu Alpha Kilo put “out-of-work” mannequins in front of closed storefronts to make a point about small retailers being closed while big boxes stay open.
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United Way Halifax names names in new fundraiser
The campaign from Wunder demonstrates the true scale of 100,000 people needing assistance.
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RBC turns to Snapchat to promote Future Launch program
Developed with content agency Salt, the four videos address core competencies such as gaining new skills and building a network.
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Walmart chooses Starcom as new media agency
The Publicis network will take over from Mindshare as the retailer’s media AOR, effective early next year.
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Raising the Roof urges Canadians to ‘Rise Up’ against homelessness
The campaign acknowledges the void left by sports and performance in 2020, and urges Canadians to divert their energy and support to the crucial cause of homelessness.
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Ben & Jerry’s changing the “whirled” with Kaepernick, and Hyundai buys the (scary) dog robot company
The weekly snack pack of interesting and noteworthy news and stories from around the industry (and beyond) published in our Monday newsletter
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