The Message - Page 2 of 136 - A new voice for a new age of Canadian marketing

White Claw went for it, but it feels like a rushed version of a classic

What is lacking in the industry today is time, says Craig Redmond. Time to craft, time to nurture, time to tell a story.

Brands, New creative

Brittlestar’s jealousy of Ryan Reynolds gives OPH a vaccination boost

A new video by Brittlestar (aka Stewart Reynolds) follows up last year’s viral Super Bowl tweet from the A-list movie star (aka Ryan Reynolds).

Brands, New creative

DoorDash’s new campaign puts a focus on stress relief

Creative by Hard Work Club brings various ‘stress monsters’ to life to show how DoorDash can help make them go away.

Agency, Brands

ACTRA provides its members with legal opinion in ICA dispute

The union’s legal counsel says the ICA’s opt-in/opt-out proposal would have “gutted” its bargaining rights.

Agency

DDB announces Eckersley and Thur as new creative leadership

The network is also seeking new Canadian leadership after the February departure of president and CEO Kevin Brady.

Opinionnation

Let’s not ruin a potentially great thing

Amazon’s new “virtual product placements” may open up significant opportunities for brands, says David Pullara. But it will come with significant risks for great content.

Brands

Who does what now — Week of May 2

The Message’s weekly rundown of new hires, appointments and clients from across Canadian advertising, media and production.

Brands, New creative

Is that a can of James Ready in your pocket?

The special pants, developed by Moosehead’s agency Conflict, include enough pockets to hold 24 large cans of beer.

Agency

Ogilvy restructures to unite its three Canadian offices

The change sees Marie-Lise Campeau elevated to president, overseeing all Ogilvy operations in Canada.

Brands, New creative

A civic discussion about free expression

The new campaign template for IFEX can be used around the world to deliver the important message that civic spaces are crucial to the freedom of expression.

Getting to Know...

Getting to Know… Juliet’s Lin Wan

Juliet’s new managing director, client services on how her upbringing instilled her deep empathy for the experience of others, her love of grown-up cartoon Tuca and Bertie, and her “cat kid” Mabel.

Agency, Brands

ACA ratifies new agreement with ACTRA

ACTRA still has to ratify the deal, but Canada’s agency association ICA has said the deal won’t apply to its members.

Brands, New creative

Dove takes on toxic influence with ‘Detox Your Feed’

In Canada, a mall exhibit demonstrates the pervasiveness—and persuasiveness—of social media in influencing how young girls perceive beauty.

By Design

Cossette gives World Anti-Doping Agency a new brand and website

Cossette wanted to provide “a complete brand ecosystem that would live up to WADA’s powerful ambitions,” said Richard Bélanger, vice-president, design.