CFL urging Canadian kids to “Try Football”
New campaign comes as youth participation in the sport has declined 40% in the past decade amid health concerns.
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Accenture examines the changing CMO role with new podcast
Senior marketing leaders from brands like TD, McDonald’s and OLG talking about the future of the CMO.
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One day, 22 creatives, four ad campaigns designed for Facebook
“Made in, Made For Vancouver” was a one day ‘hackathon’ to help small marketers with their Facebook marketing
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Omnicom tops RECMA rankings, Publicis leads in overall growth
Canadian agencies added $582 million in billings in 2018 according to the Paris research firm.
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BMW Canada uses Chinese social app WeChat to reach ‘critically important’ segment
Luxury automaker is among a growing number of Canadian brands utilizing the so-called ‘super app.’
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DAAC introduces new political advertising program
New program will help political advertisers meet Elections Canada transparency rules, verified by a new purple icon.
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Liberals stand up in Quebec ad campaign
Messaging could provide Liberals a smart, strategic positioning in the province—if they stick with it, says Eric Blais.
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The Really Brief — Week of July 2
Kid’s Help Phone chooses Republic; Giants & Gentlemen chooses PUSH as its media partner; Hudson’s Bay new mobile app and Bud Light plans epic house parties.
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Nabs Month raises nearly $65,000
About 30 agencies participated in the month-long event.
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Dairy Farmers of Canada puts focus on innovation in new campaign
Campaign is part of ongoing efforts to address millennial misconceptions about Canada’s dairy industry.
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Lasting impressions from Cannes 2019
Canadian agency leaders on what impressed them most at the world’s largest advertising festival.
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How I lost my straight male privilege
Cossette’s VP of content Chris Bergeron opens up about transitioning from male to female.
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Nivea parent Beiersdorf AG responds to allegations of homophobia
‘No form of discrimination, direct and indirect, is tolerated,’ it says in statement.
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The Les Usherwood Award: turning the ephemeral into the indelible
The concept of creative legacy can be tricky to grasp, but the best work remains timeless, says BRIAN HOWLETT.
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Twitter announces ban on pre-election ads
Ban takes effect June 30 until the day the federal election is called.
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FCB resigns Nivea over accusations of homophobia; Google celebrates Pride; Some Cannes controversy
A round-up of some big global stories that caught our eye this week.
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Sephora promotes inclusivity with ‘We Belong to Something Beautiful’
New campaign from Virtue Worldwide follows the personal journey of 11 different collaborators.
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CMA introduces new agency search best practices
Guidelines include stating the contract value, identifying members of the client search committee, and avoiding/limiting spec work.
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McCain’s solution to the dreaded double-dip
New creative from The Hive is part of master-branding strategy for McCain’s prepared food brands.
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Leon’s entices YouTubers to ignore the ‘skip’ button
New pre-roll ad offers an incentive to users who stick with it to the end.
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