The Message - Page 2 of 172 - A new voice for a new age of Canadian marketing

Insurance makes the world work, says IBAC

The campaign from Agency59 suggests insurance works better when it comes from a human broker, rather than bought online.

Brands, New creative

CBC shows that it’s for all Canadians

Developed with Juniper Park\TBWA “It’s a Canada thing” shows Canadians CBC has something for everyone in the country regardless of age, background or location.

Mighty Women List 2023

Meet 10 Mighty Women pushing the industry forward in meaningful ways

This year’s list is comprised of accomplished women who aren’t just winning in business, but also creating space and clearing a path for those who follow.

Brands, New creative

It’s about tine—KD apologizes to its spoon eaters

The Kraft-Heinz brand admits “We forked up” by not catering to its 13 million spoon eaters.

Agency, Brands

Nabs unveils new look for 40th

The new branding comes from No Fixed Address, which has been named agency of record for the charity’s 40th anniversary celebrations.

Awards

Canada gets six new marketing legends

Two marketers, Lisa Lisson and Sandra Sanderson, join four agency founders, Noel O’Dea, Chris Staples, Ian Grais and Tom Shepansky, as this year’s CMHOL inductees.

Brands, New creative

IKEA recreates beloved spot for TikTok debut

The brand’s first TikTok post from Dentsu sees a young woman so amazed by the savings at IKEA she thinks there’s a mistake.

Brands, New creative

RBC hopes to score with Auston Matthews in new Vantage campaign

In the new “Make it Count” campaign, the NHL shows he knows the difference between dead and deadpan.

What in the World

What in the World—Week of March 6

United Airlines hires Oscar the Grouch and other stories from around the world featured in our Monday newsletter.

Brands, New creative

With ‘Unmet,’ social service agency WoodGreen shows how it meets clients’ needs

It’s the first work for the Toronto service agency by Open, which won the business in a 2022 RFP.

Creative in Brief

Corona’s sun-and-sand solution to travel turmoil

The contest offers a trip to Corona Island in the Caribbean, and is inspired by recent chaos experienced by many travellers over the holiday season.

Free to Disagree

The trouble with funnel vision

The industry’s fixation on data, targeting and the sales funnel overlooks the real, long-lasting power of mass advertising, says Éric Blais.

Brands

P.K. Subban introduced as Silk’s ‘plantbassador’

The recently retired, though still familiar, hockey great appears in two new ads for the plant-based product.

Agency, Awards

Rethink tops ICA’s Creative Power List

Zulu Alpha Kilo moves up nine spots to second, while Bensimon Byrne moves up 11 spots to third overall. This year’s list also features 57 first-time entrants.