Advertising ‘recession’ likely, but V-shaped recovery expected: WARC
Consumers are increasingly purchasing online during the crisis, and it has the potential to become established behaviour.
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United Nations asks for creative assistance
The open brief is asking for help from creatives, influencers, brands and media owners to help tackle key communications challenges.
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Trigger leaders Hardwicke and Blevins buy out Calgary agency
Managing director Geoff Hardwicke and CD Todd Blevins will assume ownership of the 12-person shop.
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Greenpeace and Rethink have new name suggestions for Asbestos
Original campaign had to be refocused on the fly from outdoor to digital, as social distancing meant fewer people on the streets.
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Arrivals + Departures creates scholarship fund to honour Noela Costa
Former group account director is remembered for her dedication and positivity, remaining calm and thoughtful no matter what.
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Tim Hortons ad shows coffee and donut deliveries to the COVID front lines
“It’s a small gesture to say thank you to those making a big impact,” the coffee chain says on social media.
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Associations step up to provide help during COVID crisis
CMDC and ICA introducing new member hubs, while The Canadian Agency Network says members will offer some free services to brands in need.
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Petition urges global awards shows to reject COVID-related ads
‘It’s not the Super Bowl, or a new holiday,’ says the introduction on CannesWeNot.com.
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The Really Brief — Week of March 23
Canada Goose will start making medical gowns and scrubs; Aviation Gin and MaxTV Media want to help bars and restaurants; and Metro donates $1 million to help with food insecurity.
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Canadian digital consumption spikes, led by music and spiritual content: Comscore
With Canadians staying home, brands have a “significant opportunity” to reach consumers with the right messaging.
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Quarantine Diaries — Volume 3
Your best (and worst) working from home habits, funniest ads and your go-to entertainment choices.
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Quarantine Diaries — Volume 2
Your best (and worst) working from home habits, to funniest ads and your go-to entertainment choices.
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How COVID could lead to new consumer behaviours: Mindshare
From eating and entertainment, to fitness and retail, “there absolutely will be a before and after,” says CSO Sarah Thompson.
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Leading from the screen
Suggestions from Nancy Vonk and Janet Kestin for helping teams cope, stay motivated and excel in these highly unusual times.
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SKYN promotes intimacy in the era of social distancing
Online campaign is built around the popular hashtags #staythefhome and #staythefuckathome.
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Calgary’s Wax Partnership closes its doors
In a statement on its web site, the agency cited “unforeseen circumstances and a deepening economic recession.”
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Quarantine Diaries — Volume 1
Your best (and worst) working from home habits, to funniest ads and your go-to entertainment choices.
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Inside the Family Feud that brought together two Canadian marketers
Canadian marketers Wes and Dustin Brown were joined by their wives and their mother Cathy, a ‘game show goddess.’
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Agencies explore joint efforts to respond to COVID
One call centred around nabs took place Friday morning, with the ICA holding another call Friday afternoon.
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Kaitlin Doherty: speaking up for the account people
When account service is done right, you don’t even notice. When it’s not, it’s a disaster, says the founder and managing director at The Local Collective.
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