A lot of SHST in this campaign to reduce overdoses in Timmins
Creative by The Garden used the acronym for the Safe Health Site Timmins to capture attention and dispel myths about safe injection sites.
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The Beer Store has just the drink for any occasion
New brand platform from King Ursa emphasizes the retailer’s expanding selection of beverage options.
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Domino’s puts ‘Pizza over Everything’
New campaign from lg2 emphasizes the pizza’s quality and, of course, its fast delivery.
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McCain asks pillow and planter shoppers: You want fries with that?
For National French Fry Day, McCain offered people fries to go with their purchases in some very unexpected places.
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UM cleans up for Impact Day
After two years of giving back “virtually,” the UM team got together live and in person for its Impact Day—cleaning up a park and earning donated media for BIPOC businesses
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Sarah Thompson named Dentsu Media president
The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.
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BMW Canada brings a new perspective to its M brand
The automaker is using a forced perspective video board to celebrate the 50th anniversary of its performance sub-brand.
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Why have these classic movie moments been baby-fied?
New poster campaign by Grey promotes the return of Movies For Mommies after a two year hiatus.
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DFO chooses Broken Heart Love Affair as new creative agency
BHLA and its content studio Lifelong Crush will work on a ‘refreshed brand strategy’ for Ontario’s dairy marketer.
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Don’t sleep on these witty mattress ads
Most mattress advertising is god-awful, says Craig Redmond, but Droga5’s new “Junk Sleep” ads for Mattress Firm are a somnambulist’s dream.
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Scotiabank provides advice to new Canadians, from former new Canadians
The new advertising from Rethink features Canadians providing encouragement and guidance to themselves on their first day in Canada.
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McDonald’s Canada looks to the past to move forward
With “Love What’s Next,” the fast-food giant underscores it commitment to tangible change across three key areas: the planet, food, and local communities.
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New guidelines introduced to help measure influencer marketing
Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.
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If you butt dial 9-1-1, don’t just hang up
New campaign for E-Comm by One Twenty Three West deals with the growing problem of accidental calls to emergency help lines.
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National Arts Centre taps Banfield, Ethnicity Matters for AOR assignment
The agencies will execute against the organization’s new strategic plan, The Next Act, which includes an emphasis on reaching historically excluded communities.
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CIBC’s new campaign features a photo finish
New creative from Juniper Park\TBWA is the first on the “Ambitions Made Real” platform for a CIBC credit card.
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St. Michael’s names three new agency partners for HumanCare campaign
One Twenty Three West, Epitaph and Agnostic are all tasked with helping the Toronto hospital realize its $1-billion fundraising goal.
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It’s all about play for Loto-Québec Casinos
New “We’re All Play” campaign from Cossette shows three larger-than-life characters arriving for a night of fun at one of the province’s four casinos.
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Many marketers considering agency shakeup: WFA study
One clear trend in the study is the rapid adoption of in-house agencies in the last two years.
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E8 wants to end anti-Asian bias in MS Word
The new campaign includes a Microsoft plug-in so that non-Anglo names no longer get highlighted by the red line used to signal a mistake.
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