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Moosehead’s newest campaign comes with Twisted sense of humour

Sarah Thompson on Dentsu, winning talent, and media’s big responsibility

How brands can respond to Canadians’ rising sense of disempowerment

Taking aim at video game racism

A plea for more funny ads and fewer ‘meaningful’ manifestos

From ad guy to non-fungible brand builder

Our favourite inspirations from Cannes 2022 (Part 2)

Why BBDO rewrote the fairytale about Pocahontas

Why Rethink gave Margaret Atwood a flamethrower to fight book bans

Brands, New creative

A lot of SHST in this campaign to reduce overdoses in Timmins

Creative by The Garden used the acronym for the Safe Health Site Timmins to capture attention and dispel myths about safe injection sites.

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Brands, New creative

The Beer Store has just the drink for any occasion

New brand platform from King Ursa emphasizes the retailer’s expanding selection of beverage options.

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Brands, New creative

Domino’s puts ‘Pizza over Everything’

New campaign from lg2 emphasizes the pizza’s quality and, of course, its fast delivery.

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Creative in Brief

McCain asks pillow and planter shoppers: You want fries with that?

For National French Fry Day, McCain offered people fries to go with their purchases in some very unexpected places.

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Summer Snaps

UM cleans up for Impact Day

After two years of giving back “virtually,” the UM team got together live and in person for its Impact Day—cleaning up a park and earning donated media for BIPOC businesses

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Agency, Media

Sarah Thompson named Dentsu Media president

The media veteran and self-proclaimed “data geek” joins Dentsu after several years in CSO roles with Theo and GroupM’s Mindshare.

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Brands, New creative

BMW Canada brings a new perspective to its M brand

The automaker is using a forced perspective video board to celebrate the 50th anniversary of its performance sub-brand.

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Creative in Brief

Why have these classic movie moments been baby-fied?

New poster campaign by Grey promotes the return of Movies For Mommies after a two year hiatus.

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Agency, Brands

DFO chooses Broken Heart Love Affair as new creative agency

BHLA and its content studio Lifelong Crush will work on a ‘refreshed brand strategy’ for Ontario’s dairy marketer.

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The Redmond Review

Don’t sleep on these witty mattress ads

Most mattress advertising is god-awful, says Craig Redmond, but Droga5’s new “Junk Sleep” ads for Mattress Firm are a somnambulist’s dream.

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Brands, New creative

Scotiabank provides advice to new Canadians, from former new Canadians

The new advertising from Rethink features Canadians providing encouragement and guidance to themselves on their first day in Canada.

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Brands

McDonald’s Canada looks to the past to move forward

With “Love What’s Next,” the fast-food giant underscores it commitment to tangible change across three key areas: the planet, food, and local communities.

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Media, Social media

New guidelines introduced to help measure influencer marketing

Developed by the ANA, the new guidelines are meant to bring standardized measurement practices, and greater consistency to organic influencer marketing.

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Creative in Brief

If you butt dial 9-1-1, don’t just hang up

New campaign for E-Comm by One Twenty Three West deals with the growing problem of accidental calls to emergency help lines.

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Agency, Brands

National Arts Centre taps Banfield, Ethnicity Matters for AOR assignment

The agencies will execute against the organization’s new strategic plan, The Next Act, which includes an emphasis on reaching historically excluded communities.

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Brands, New creative

CIBC’s new campaign features a photo finish

New creative from Juniper Park\TBWA is the first on the “Ambitions Made Real” platform for a CIBC credit card.

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Agency, Brands

St. Michael’s names three new agency partners for HumanCare campaign

One Twenty Three West, Epitaph and Agnostic are all tasked with helping the Toronto hospital realize its $1-billion fundraising goal.

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Brands, New creative

It’s all about play for Loto-Québec Casinos

New “We’re All Play” campaign from Cossette shows three larger-than-life characters arriving for a night of fun at one of the province’s four casinos.

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Agency, Brands

Many marketers considering agency shakeup: WFA study

One clear trend in the study is the rapid adoption of in-house agencies in the last two years.

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Brands

E8 wants to end anti-Asian bias in MS Word

The new campaign includes a Microsoft plug-in so that non-Anglo names no longer get highlighted by the red line used to signal a mistake.

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