Canada Goose focuses on human connections for new global brand campaign
‘Live in the Open’ is built around a series of mini-docs that reflect its fondness for richly cinematic storytelling.
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Facebook’s new moves to push voting in Federal Election
Social media giant also introduces steps to prevent bad actors from interfering with elections.
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Don’t ‘ping me,’ and other advice from Ron Tite’s new book
Think. Do. Say. provides practical advice for modern marketers, like avoiding these painful business cliches.
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Three Canadians from advertising and PR included on HERoes list of female executives
Annual list celebrates women who are driving change aimed at increasing gender diversity in the workplace.
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DAAC introduces new verification system for political advertising
New system designed to provide information required under the Elections Act in an overlay box.
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FleishmanHillard study finds ‘authenticity gap’ in brand communications
In the social age, brands are in trouble if their brand positioning doesn’t match their actions.
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Indigo brings all the feels for fall
Campaign from Conflict Creative is aimed at giving more meaning and depth to ‘Enrich Your Life’ platform.
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Lending company Easyfinancial promises ‘Better Tomorrows’ in new campaign
Campaign from Arrivals + Departures is built around an emotional cover version of ‘Stand by Me.’
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Actor Joaquin Phoenix lends his star power to animal rights group’s awareness campaign
BeFairBeVegan’s eight-week campaign includes streetcar wrap, bus boards and transit shelters.
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Burger King trolls McDonalds again, and a former American spy releases her campaign ad
Plus, Interpublic promotion might signal a likely replacement for Michael Roth.
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Andreescu’s win is a Grand Slam for sponsors BMW Canada, Copper Branch
U.S. Open win could mean a five-fold increase in Andreescu’s appearance fees, says one expert.
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The Really Brief — Week of September 9
New creative from Twitter, Skip the Dishes and CPAs, plus a new president of National Public Relations.
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Kristin Wozniak joins Cossette Media to extract real insight from data deluge
Meanwhile, at the agency’s creative side, a star recruit arrives from London to lead strategy, and Rosie Gentile takes a new role focused on experience.
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AI Technologies for the Future of Workish
New advancements in AI designed to streamline marketing workflow, reinvent operating models, and stay ahead of the polycarbonate pack, from SANDY MARSHALL.
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The NDP says it’s ‘In it for you,’ but is that enough to rescue the beleaguered party?
Quebec ad that spotlighted leader Jagmeet Singh’s turban was carefully crafted to generate earned media.
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P&G docu-series debuts on National Geographic Canada Friday night
Six-part series features brands including Always, Charmin and Head & Shoulders.
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Ron Tite on how modern marketing shaped his new book “Think. Do. Say.”
The book contains zero Apple references, because asking your staff to live up a Steve Jobs ideal is a path to failure.
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TD tells A Tall Tale about its social good efforts
The two-and-a-half-minute film follows a woman’s journey to financial security, with help from TD.
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Disclosing influencer partnerships has no impact on consumer attitudes: HBR study
While consumers initially viewed brands with increased skepticism, the gap became ‘statistically insignificant.’
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TBWA creative who help build Apple brand files age discrimination suit in U.S.
Duncan Milner played a key role on the Apple business, even becoming a confidant of the late Steve Jobs.
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