Canada Post road show drops some science on ad agencies
The first Phygital Road Show, held at three agency hotspots, demonstrated the effectiveness of direct mail in a digital age.
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UNICEF says children have the right to a childhood
New campaign from Juniper Park marks 30th anniversary of the landmark convention to protect children’s basic rights.
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Loto-Québec gets paranormal for Halloween
Video footage showing ghostly goings on generated lots of attention for Halloween scratch ticket game.
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The Workish guide to creating brand purpose
Some advice for a future where investing in people and the world become strategic objectives, rather than obsessing on shareholder value.
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On salience, purpose and global ambition for Canada: Takeaways from Kantar’s BrandZ report
Canada’s top 40 brands have a combined value of $144 billion,
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The making of Canada’s newest e-sports brand: Toronto Ultra
The OverActive Media-owned team will begin play in the new Call of Duty league launching in 2020.
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A scary new font for Halloween, and Samsung’s space expedition crash lands
Plus: NBCUniversal’s shoppable ad units move to conventional TV, and TikTok makes awards show debut.
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RBC, TD and Bell top Canada’s most valuable brand rankings
BrandZ study from WPP and Kantar combines financial analysis with consumer research to determine the value a brand brings to the business.
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Quebec consolidates awards with one big Idéa
New show replaces Boomerang (digital), Grafika (design), Créa (advertising), Strat (results and strategy) and Prix Média (media).
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Dairy Farmers of Canada turn to a tall glass of milk to connect with younger consumers
It’s the milk marketing body’s third major campaign this year, this one developed by a new agency partner: John St.
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CIBC gets personal for its annual Client Appreciation Day
Work from Fuse also includes the launch of a new content series called the CIBC Memento Project.
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Children’s Aid Foundation highlights the ‘impossible choices’ faced by abused and neglected kids
Campaign includes digital, social radio and out-of-home advertising across Toronto and the GTA.
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The Really Brief — Week of October 28
Royal Canadian Legion calls for an online gaming ceasefire on Remembrance Day; Bayer Canada expands its relationship with McCann Worldgroup Canada; FCB wins GoodLife and lg2 adds Nicholas Paget as ECD in Montreal.
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Finalists announced for inaugural InfluenceTHIS Awards
Hardware in six categories will be handed out at InfluenceTHIS conference Nov. 13 in Toronto.
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With the arrival of ‘cannabis 2.0,’ MiQ paints a picture of Canadian users
There are more than 300,000 cannabis-related searches every day in Canada, says ‘Blazing a Trail’ report
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IKEA wins top award at first YouTube Works Awards
Rethink leads agency tally, winning three times for IKEA and once for A&W.
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Jan Kelley gets new owners, separates from WPP
The management change includes reacquiring WPP’s minority stake in the company.
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ConAgra shows how easy it is to go meatless in Gardein campaign
Gardein says you can go meatless for your meatballs and ‘Nonna will never knowna.’
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nabs, McCann Canada announce Peter Vaz Memorial Scholarship
Vaz was a longtime champion of digital. His scholarship will help young people starting their career in digital.
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It’s goat versus G.O.O.A.T in Subaru’s new Outback campaign
Creative compares and contrasts the 2020 model of the SUV against the rugged, sure-footed mountain goat.
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