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Pantone’s Colour of the Year will give you warm fuzzy feelings

With ‘Fiction,’ CNESST depicts the horrors of workplace psychological abuse

Rogers scores with speedy Willy Styles assist

Cairns Oneil co-founder Sherry O’Neil announces retirement

Buckley’s takes on unproven cough and cold ‘cures’

John St. ready for ‘new creative era’ with Krystle Mullin as CCO

IGA and Sid Lee are back for the holidays

NHL reverses ban on Pride Tape

Kilimanjaro Climb participants have high ambitions

Media

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

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Brands, New Creative in Brief

In-the-box thinking led to new Pizza Hut giveaway

The QSR will give away over $1 million in free pizzas to those that trade in a box from the competition at their nearest Pizza Hut store.

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Brands, New creative

Excel is gumming up the ASMR space

“Excel Study Beats” is aimed at stressed-out Gen Z students on the eve of exam season.

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Agency

Gut sells to Argentine tech consultancy Globant

The agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.

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Agency, Appointments, Artificial Intelligence

Diamond COO promoted to chief AI officer

Alan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work

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Brands, New creative

GMC takes an artistic approach to off-roading

Developed by Leo Burnett, “Mudern Art” is a unique way of promoting the GMC Canyon AT4X’s superior off-roading capabilities.

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Agency, Brands

Looking at the new year with stars in our eyes

Now that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.

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What in the World

What In the World—Week of November 27

France in a Black Friday fight; videogame over for ByteDance; it’s been a very ‘authentic’ year; and other news from around the world featured in our Monday newsletter.

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Brands, Media

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

The culture and trends lead for APAC shares tips on how marketers can craft a successful content strategy in 2024 (like Homer in Balenciaga).

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Brands

Brands have ‘blindspot’ for the over-50s, report finds

Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs.

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Brands

Toronto employment law firm has fun with Sam Altman ‘firing’

The quick-twitch campaign from One Twenty Three West features a ChatGPT-generated letter to the fired—and rehired—CEO.

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Brands, New creative

Aura leads the call for real action on Femicide in Canada

The new campaign by Forsman & Bodenfors uses a shocking pink body bag to “feminize homicide.”

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Brands, New creative

A jarring promo from Kraft Peanut Butter

“Q Jar Codes” can tell when you’re at the bottom of a peanut butter jar, and generate a coupon for a replacement.

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Brands

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

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Media

Media moves to make the holidays more merry for marketers

Brands need to be especially understanding of cautious Canadians’ concerns if they want to win the holiday shopping season, says Wavemaker’s Nikki Stone.

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Agency

Cher Campbell joins Edelman as global ECD

The former John St. CCO is perfectly positioned to deliver creative based on “non-traditional thinking” that has become an Edelman hallmark under its global CCO, Judy John.

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Brands, New creative

Shine bright like a taco?

Taco Bell is giving away diamond necklaces made from taco shells as a celebration of friendships and imperfections.

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Agency, Awards

Enter now for Campaign’s Agency of the Year Global Awards 2023

Celebrating creative excellence, effectiveness, and talent, these awards are unique in that they recognize the top all-round performers globally.

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Brands, Holiday Ads 2023

Apple presents a modern-day twist on ‘A Christmas Carol’

TBWA\Media Arts Lab created the stop-motion and live-action film.

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Brands, Holiday Ads 2023

Canadian Tire celebrates holidays firsts

“For Every Christmas First” acknowledges the role “Canada’s Christmas Store” plays in creating enduring holiday memories.

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