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DoorDash’s streaky campaign for McDonald’s

Gary Vaynerchuk on expanding to Toronto

Goodfood’s commitment to reducing food waste is good for humans, not raccoons

KFC Canada ‘fixed’ the Chicken Big Mac

Hershey campaign celebrating women sparks anti-trans backlash

Newfoundland brings its operators to life

TurboTax finds new meaning in the question ‘What Did You Make This Year?’

Creative in Brief

Cossette puts a face to eating disorders

New campaign for Anorexia and Bulimia Quebec literally depicts how people struggling with an eating disorder can feel trapped in their own body.

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Black History Month

Ira Baptiste: “Nothing changes if nothing changes”

The Evolve Agency Group president’s ultimate weapon is “to thrive, use my voice, and to have a seat at tables where some think we should not be.”

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Brands

SkipTheDishes cooks something up with Mitch Marner

“Mitch’s Dishes” is a virtual restaurant with food curated by Chopped Canada winner chef Matt Rosen and approved by the Leafs star.

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Black History Month

Delly Dyer wants to showcase Black talent and ‘make things better, not worse’

“There is no single way to be Black,” says Dyer. “However you show up each day is Black enough.”

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Creative in Brief

Armstrong and Dentsu invite consumers to unlock the cheese

To launch a new shredded cheese made with real bacon, consumers can guess a six-emoji combination that unlocks a virtual safe to win cheese for a year.

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Creative in Brief

Mark McMorris rides again for Subway

Subway keeps its sporty vibes going in a new campaign by Dentsu starring Canadian snowboarders Mark McMorris and Sébastien Toutant.

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Brands, New creative

Blue Moon encourages stressed-out Canadians to enter ‘#MoonMode’

New coasters use NFC tags to automatically place a phone in do not disturb mode when it is placed on them.

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Black History Month

Cam Litchmore: Create more than you consume

The freelance marketing and publicity coordinator finds inspiration in those who possess a multidisciplinary mindset.

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What in the World

What in the World—Week of February 27

Starbucks adds olive oil to the menu and other stories from around the world featured in our Monday newsletter.

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Black History Month

Tyra Jones-Hurst: Someone is willing to bet on you

“You will find your home, you just have to be willing to bet on yourself,” says Jones-Hurst, who leads Oliver’s InKroud, a new division committed to creating representative, authentic work.

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Black History Month

Nosa Atoe: An industry recruiter who wants to tackle systemic racism

“I consider myself an IDEA professional,” says Atoe: inclusion, diversity, equity and accessibility.

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Agency

Is 2023 looking better than expected? Canada’s agency bosses weigh in

Despite lots of dire predictions, the holding companies’ recent results suggest things aren’t that bad. And Canada’s agency leaders seem to agree.

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Agency

Why Craft PR disclosed its employees’ salary

Salary transparency is considered an important factor in the fight against the gender pay gap.

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Brands, New creative

Performance Art prompts more donations for Ukraine

The new video for The Humanitarian Coalition contrasts AI-generated descriptions of pre-war Ukraine with the reality one year after the Russian invasion.

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Black History Month

David Kantanka is helping build the future of Black-owned media

With a passion for innovation, music and pop culture, the RapTV COO is working to ‘put a ding in the universe.’

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Creative in Brief

David Suzuki Foundation plugs renewable energy

New billboard campaign comes in response to a campaign from Pathways Alliance.

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Brands

Who Does What Now—Week of Feb. 21

Anomaly bolsters its senior strategy team; plus new appointments at The&Partnership, Publicis Montreal and Publicis Groupe; and new client wins for Mint, 1Milk2Sugars and Mediology.

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Opinionnation

How to get promoted in three days

The new normal flexible work arrangements are great, but the best way to learn is by watching colleagues do the job you want to do one day, says Angus Tucker

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Black History Month

Patricia Morris: ‘Now is a good time’

A digital strategist and content creator, Morris is committed to amplifying BIPOC and LGBTQ+ creators across the Canadian landscape.

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Brands, New creative

Helping Canadians see the signs of sex trafficking

The campaign by Diamond for The Joy Smith Foundation raises awareness of the nine warning signs someone is at risk of being lured into the sex trade.

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