CMA names Alison Simpson as new president and chief executive
Simpson, who has held top marketer posts at brands like Holt Renfrew and Rogers, fills the role left vacant with John Wiltshire’s departure in the spring.
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Newfoundland egg farmers adapt ‘Eggs Anytime’ platform
The new work is a highly localized adaptation of the national egg marketing board’s three-year-old marketing platform.
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Wunderman Thompson uses AI to turn wartime letters into works of art
To remind Canadians of the sacrifices made by so many veterans, True Patriot Love Foundation and Wunderman Thompson created visual depictions of actual letters sent home to loved ones.
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Steers showcases its ‘insurance heroes’
The new “Brokers to the Rescue” campaign by Newfoundland agency Ray spoofs Baywatch to present Steers’ brokers as the heroes its customers need.
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Crowdiate and Terry O’Reilly share some fireside advice
The short stories were written by Ian Mirlin, who said they kept them laid back and free of all “soap box propagandizing.”
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Héma-Québec appeals to first-time blood donors
The campaign from Tam-Tam\TBWA features people who have achieved a “first” in their chosen field giving blood for the first time.
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Legion brings wartime correspondence to life with ‘Letters Home’
The campaign by Zulu Alpha Kilo includes recreations of soldiers’ actual letters sent to their original destination, while others can go online to read some of the real letters from their neighbourhood.
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What in the World—Week of November 7
Meet the new Ralph Llauren; get ready to “toot” on the hot new social network, Mastodon; and other stories from around the world featured in our Monday newsletter.
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Before the festive deluge of earnestness and emotion, a few random giggles
Britain’s advertising Super Bowl—aka, Christmas—is about to get underway. And while he’s no Scrooge, Craig Redmond isn’t ready for it yet.
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Arlene Dickinson on her new ad venture: Believeco:Partners
The new ad venture was created through the merger of six independent Canadian agencies: Venture Play, Argyle, Brightworks, Zync, Revolve and Castlemain.
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This underwear brand really hits the spot
Manley comes from the entrepreneurs behind Neal Brothers Foods and a former Grip Ltd. partner, to solve the embarrassing problem of post-micturition dribbling (aka the pee spot).
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Twitter layoffs renew client/agency fears about the platform’s direction under Musk
Clients worry that staff cuts could negatively impact the platform’s brand safety and overall quality.
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MotoMaster is all ears in latest campaign
The new brand platform from Leo Burnett shows how it’s important to go with Canadian Tire’s in-house brand for everyday reliability.
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Raising money and awareness, with a realistic reminder of the dangers of heart disease
Cossette’s campaign for the Montreal Heart Institute Foundation goes inside an open-heart surgery, with a surprising twist to deliver the message that heart disease isn’t only a concern for older people.
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Canadian Down Syndrome Society has a suggestion for tackling the labour shortage
Developed with FCB, Inployable is a LinkedIn-based employment network connecting employers with eager and capable job-seekers—who happen to have Down syndrome.
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Tim Hortons and Gut (with help from Bieber) win Grand Effie
Big Brothers Big Sisters and its agency Humanity also won the second annual IDEA competition, created to encourage more diversity and representation in advertising.
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Scottie Barnes becomes Subway’s newest ambassador
The Raptors’ rising star continues Subway’s ‘Eat Fresh Refresh’ campaign with ads for its new menu addition, Rice Bowls.
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New Nature’s Bounty campaign is full of beans
The campaign by Fuse Create uses simple messaging and a fun, colourful tone to match the Vitabeans themselves
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Remembrance Day Poppies share stories this year
Developed by Salt XC for the Royal Canadian Legion, “Poppy Stories” allows Canadians to scan a Poppy with their phone to learn about real Canadian war heroes.
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Caleb Goodman explains why Rethink’s growth called for new management model
Management teams in each office, and new tiers for each department, provide talent with more opportunity to grow within the agency, said the partner and chief creative officer.
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