Cossette puts a face to eating disorders
New campaign for Anorexia and Bulimia Quebec literally depicts how people struggling with an eating disorder can feel trapped in their own body.
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Ira Baptiste: “Nothing changes if nothing changes”
The Evolve Agency Group president’s ultimate weapon is “to thrive, use my voice, and to have a seat at tables where some think we should not be.”
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SkipTheDishes cooks something up with Mitch Marner
“Mitch’s Dishes” is a virtual restaurant with food curated by Chopped Canada winner chef Matt Rosen and approved by the Leafs star.
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Delly Dyer wants to showcase Black talent and ‘make things better, not worse’
“There is no single way to be Black,” says Dyer. “However you show up each day is Black enough.”
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Armstrong and Dentsu invite consumers to unlock the cheese
To launch a new shredded cheese made with real bacon, consumers can guess a six-emoji combination that unlocks a virtual safe to win cheese for a year.
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Mark McMorris rides again for Subway
Subway keeps its sporty vibes going in a new campaign by Dentsu starring Canadian snowboarders Mark McMorris and Sébastien Toutant.
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Blue Moon encourages stressed-out Canadians to enter ‘#MoonMode’
New coasters use NFC tags to automatically place a phone in do not disturb mode when it is placed on them.
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Cam Litchmore: Create more than you consume
The freelance marketing and publicity coordinator finds inspiration in those who possess a multidisciplinary mindset.
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What in the World—Week of February 27
Starbucks adds olive oil to the menu and other stories from around the world featured in our Monday newsletter.
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Tyra Jones-Hurst: Someone is willing to bet on you
“You will find your home, you just have to be willing to bet on yourself,” says Jones-Hurst, who leads Oliver’s InKroud, a new division committed to creating representative, authentic work.
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Nosa Atoe: An industry recruiter who wants to tackle systemic racism
“I consider myself an IDEA professional,” says Atoe: inclusion, diversity, equity and accessibility.
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Is 2023 looking better than expected? Canada’s agency bosses weigh in
Despite lots of dire predictions, the holding companies’ recent results suggest things aren’t that bad. And Canada’s agency leaders seem to agree.
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Why Craft PR disclosed its employees’ salary
Salary transparency is considered an important factor in the fight against the gender pay gap.
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Performance Art prompts more donations for Ukraine
The new video for The Humanitarian Coalition contrasts AI-generated descriptions of pre-war Ukraine with the reality one year after the Russian invasion.
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David Kantanka is helping build the future of Black-owned media
With a passion for innovation, music and pop culture, the RapTV COO is working to ‘put a ding in the universe.’
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David Suzuki Foundation plugs renewable energy
New billboard campaign comes in response to a campaign from Pathways Alliance.
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Who Does What Now—Week of Feb. 21
Anomaly bolsters its senior strategy team; plus new appointments at The&Partnership, Publicis Montreal and Publicis Groupe; and new client wins for Mint, 1Milk2Sugars and Mediology.
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How to get promoted in three days
The new normal flexible work arrangements are great, but the best way to learn is by watching colleagues do the job you want to do one day, says Angus Tucker
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Patricia Morris: ‘Now is a good time’
A digital strategist and content creator, Morris is committed to amplifying BIPOC and LGBTQ+ creators across the Canadian landscape.
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Helping Canadians see the signs of sex trafficking
The campaign by Diamond for The Joy Smith Foundation raises awareness of the nine warning signs someone is at risk of being lured into the sex trade.
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