Emmerse can help you escape your thoughts
Developed by John&Bill, the relaxation app’s first brand campaign shows a man whose day is ruined by his thoughts.
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Truly Hard Seltzer creates artistic flavour trail
Five street art installations were inspired by the question: “How do you let your flavour speak for itself?”
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Katy Perry sings about food for SkipTheDishes
The new ad evolves the “Did Somebody Say” campaign developed for parent company Just Eat.
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Could Netflix be the Google of connected TV?
Netflix’s advertising business is starting to come into view, and it could be a game-changer.
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Getting to Know… Media Experts’ Pina Cuffaro
Media Experts’ new VP of investments on her love of Succession, “Gronk,” and how her job satisfies her childhood dream of becoming a lawyer.
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ROM’s short film about the history of humanity launches new brand platform
“ROM Immortal” is designed to shift perception of the museum to dynamic and relevant, from trusted and nostalgic.
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Shreddies opens a ‘Wheat Dispensary’
The pop-up shop in Toronto’s weed-saturated Queen West neighbourhood is designed to drive buzz for the legacy cereal brand.
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Newfoundland’s wildlife protects province’s natural ingredients in ‘Rocktails’ campaign
The Newfoundland Distillery Company campaign by Ray Agency is meant to get drinkers in the province to try something more than a rum and coke.
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New awareness campaign will target johns seeking sex at Montreal Grand Prix
Every Grand Prix, Montreal’s Coalition for the fight against sexual exploitation gets calls from parents worried their daughters have been lured into the sex industry.
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nabs introduces four cornerstones to improve DEI in Canadian advertising
The new offerings include a DEI learning hub, and support programs for new Canadians and international students hoping to find work in Canada.
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United Way BC tackles period poverty
Campaign from Here Be Monsters puts bold, red—and unexpected—product claims on typical menstrual product advertising.
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Empire Company enters the Scene with Scotiabank, Cineplex deal
Shoppers at Empire stores such as Sobeys and Safeway will be transitioned from Air Miles to Scene+ by early 2023.
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Québec City locals inspire a mural in new tourism campaign
Rather than just show the city’s tourist attractions, lg2 has locals sharing their own love stories of the city.
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This Hilton suite is not par for the course
Working with Fuse Create, the hotel operator created a suite that will sit on the course during the RBC Canadian Open.
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Quebec agency association backs ACTRA and ACA on National Commercial Agreement
By joining with the ACA and the actors’ union, A2C will join negotiations to “modernize the NCA” over the next year.
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What in the World—Week of June 6
Some of the marketing and advertising stories from around the world that caught our eye and were shared in our Monday newsletter.
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Getting to Know… Fuse Create’s Linda Carte
The new Fuse CD on her favourite book, least favourite Wes Anderson movie, and a really difficult portrait of John Lennon.
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This Veet ad really got the balls rolling
The awkward use of a misunderstood Britishism made Craig Redmond go a little nuts this week.
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PS DDB rebrands as PS&Co Brand Studio
The announcement means the end of the DDB name in Vancouver after more than 20 years.
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Moosehead Radler wants to play in the ‘beer leagues’
Campaign will see the brewer sponsor rec league teams with flashy new shirts, team names and, of course, post-game refreshments.
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