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Canadian advertising loses its Grip

A more impressionistic view of Alberta

Go RVing updates its ‘Wildhood’ campaign with a new call to action

TD gets a new CMO as it looks for a new agency

Someone Who Loves You says don’t give up

Fire bad. Wealthsimple Tax good

New research provides insight into the BIPOC experience in Canadian marketing

Harvey’s does it like a boss

#BellLetsTalk

Kraft’s cheesy idea for Valentine’s Day

Could Clubhouse be the next killer social app?

The Redmond Review

Super Bowl LV: How was it for you?

It was the sexiest night of the year in advertising, but brands and agencies found it difficult to satisfy consumers.

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New creative

Game on: See the Super Bowl ads here and now

A couple dozen Super Bowl ads for your viewing pleasure.

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Brands, New creative

H&R Block finds reasons to smile about some of 2020’s complicated challenges

The campaign from Sid Lee nods to the complexities of the past year, but with a much-needed nod to humour.

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Brands, New creative

London Drugs introduces COVID-themed Valentine’s cards

The 39 cards are meant for groups that have not traditionally had many (or any) options in the greeting card section.

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Brands, New creative

VW creates more sustainable web experience for its more sustainable vehicles

The site features no colour or photographs, with images created by ASCII text.

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Brands, New creative

So Mike Myers, Dana Carvey and Cardi B walk into a basement rec room…

Uber Eats brings back two of local TV’s most famous characters for its “Eat Local” initiative.

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Media

Canadian newspapers go blank for ‘Disappearing Headlines’ campaign

The front pages of newspapers across the country were empty on Thursday, for a campaign highlighting their potential fate without government intervention aimed at reining in the duopoly.

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Brands, New creative

Hey politicians! Moose Jaw has an offer for you

The city’s ‘acting’ mayor stars in a new video that has turned him into a minor internet sensation.

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Brands, New creative

Arterra works with Bell Media for a ‘bodacious’ content experiment

Airing on Crave, ‘The Stranger Experiment’ consists of three 20-minute episodes following strangers as they get to know each other over a glass of wine.

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Brands, New creative

How to make a stock trade ad that connects with Redditors

Bittrex and Funday moved fast to conceive, shoot and post an ad inspired by the recent Gamestop fiasco.

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Brands

Lululemon study provides benchmarks for its wellness agenda

The new study supports a commitment to brand purpose around physical, social and mental wellbeing.

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Media

Ad spend dropped 8% across key Anglo markets last year: SMI

Canada dropped the furthest and is bouncing back the slowest among the five markets tracked by the ad intelligence firm.

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Brands, New creative

Kraft Heinz throws a bear-shaped wrench into World Nutella Day

The packaged food giant’s latest promotion for its new hazelnut spread is the launch of food delivery service Ubear.

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Brands, New creative

Annie Murphy’s ‘Switch’ to gaming spokesperson

Work from Vancouver’s We the Collective follows the actor as she spends a perfect day with the Nintendo Switch.

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What in the World

What in the World—Week of February 1

News from around the world that caught our eye and was featured in our Monday newsletter.

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The Redmond Review

Bacardi serves up a moment of respite

Is it COVID compliant? Craig Redmond doesn’t know or care. Instead, he says, it’s a joyful reminder of music’s ability to spread joy.

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Partner Content

‘We don’t have that in Toronto’ is not good enough anymore

The city will vote on a new plan that will deliver a multi-dimensional hub to produce unique experiences, activations and events.

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Brands, New creative

Mama Earth Organics promotes a ‘big box detox’

Campaign inspired by consumers’ new yea’r resolutions to eat healthier and shop local.

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Agency, Awards

BBDO tops ICA’s first ‘Creative Power List’

The new ranking system, based on a handful of Canadian and global awards shows, is meant to help agency leaders decide how to allocate their awards budgets.

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Brands, New creative

Digital eyewear firm KITS introduces its glasses guru

The first major awareness campaign for the Vancouver-based brand will include an appearance in next week’s Super Bowl telecast.

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