The Message - Page 3 of 209 -

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

In-the-box thinking led to new Pizza Hut giveaway

The QSR will give away over $1 million in free pizzas to those that trade in a box from the competition at their nearest Pizza Hut store.

Brands, New creative

Excel is gumming up the ASMR space

“Excel Study Beats” is aimed at stressed-out Gen Z students on the eve of exam season.

Agency

Gut sells to Argentine tech consultancy Globant

The agency, which includes Tim Hortons on its client roster, has emerged as one of the world’s most buzzworthy agency brands since launching five years ago.

Agency, Appointments, Artificial Intelligence

Diamond COO promoted to chief AI officer

Alan Macdonald will continue to hold his role as COO as well as the newly founded AI position, in an effort to guide the agency towards a practice that incorporates AI technology into everyday work

Brands, New creative

GMC takes an artistic approach to off-roading

Developed by Leo Burnett, “Mudern Art” is a unique way of promoting the GMC Canyon AT4X’s superior off-roading capabilities.

Agency, Brands

Looking at the new year with stars in our eyes

Now that we are part of Campaign, we get to set some loftier goals for 2024, and the Agency of the Year Awards is just the first example.

What in the World

What In the World—Week of November 27

France in a Black Friday fight; videogame over for ByteDance; it’s been a very ‘authentic’ year; and other news from around the world featured in our Monday newsletter.

Brands, Media

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

The culture and trends lead for APAC shares tips on how marketers can craft a successful content strategy in 2024 (like Homer in Balenciaga).

Brands

Brands have ‘blindspot’ for the over-50s, report finds

Survey uncovers ‘high levels of disengagement’ among the over-50s, with 77% saying brands don’t represent their needs.

Brands

Toronto employment law firm has fun with Sam Altman ‘firing’

The quick-twitch campaign from One Twenty Three West features a ChatGPT-generated letter to the fired—and rehired—CEO.

Brands, New creative

Aura leads the call for real action on Femicide in Canada

The new campaign by Forsman & Bodenfors uses a shocking pink body bag to “feminize homicide.”

Brands, New creative

A jarring promo from Kraft Peanut Butter

“Q Jar Codes” can tell when you’re at the bottom of a peanut butter jar, and generate a coupon for a replacement.

Brands

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Media

Media moves to make the holidays more merry for marketers

Brands need to be especially understanding of cautious Canadians’ concerns if they want to win the holiday shopping season, says Wavemaker’s Nikki Stone.

Agency

Cher Campbell joins Edelman as global ECD

The former John St. CCO is perfectly positioned to deliver creative based on “non-traditional thinking” that has become an Edelman hallmark under its global CCO, Judy John.