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Why BBDO rewrote the fairytale about Pocahontas

Nine Lions for Canada, with Gold for Performance Art Toronto

Four Golds for Canada in Cannes: 2 for FCB, 1 each for Rethink and Ogilvy

BBDO and Canadian Paralympic Committee win Design Gold Lion

Rethink and ZAK win Gold Lions on first night in Cannes

The making of ROM’s new six-minute “Immortal” film

It’s OK to love the advertising and hate the product

Cannabis Amnesty’s heartbreaking portrayal of cannabis convictions

A creative director and frustrated hockey fan on how to sell Be-Leaf

A new love affair is brewing at Tims

McDonald’s sustainability campaign is tray artistic

When you can’t sell it, sing and dance it

Why Rethink gave Margaret Atwood a flamethrower to fight book bans

Brands, New creative

Emmerse can help you escape your thoughts

Developed by John&Bill, the relaxation app’s first brand campaign shows a man whose day is ruined by his thoughts.

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Creative in Brief

Truly Hard Seltzer creates artistic flavour trail

Five street art installations were inspired by the question: “How do you let your flavour speak for itself?”

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Creative in Brief

Katy Perry sings about food for SkipTheDishes

The new ad evolves the “Did Somebody Say” campaign developed for parent company Just Eat.

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Media

Could Netflix be the Google of connected TV?

Netflix’s advertising business is starting to come into view, and it could be a game-changer.

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Getting to Know...

Getting to Know… Media Experts’ Pina Cuffaro

Media Experts’ new VP of investments on her love of Succession, “Gronk,” and how her job satisfies her childhood dream of becoming a lawyer.

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Brands, New creative

ROM’s short film about the history of humanity launches new brand platform

“ROM Immortal” is designed to shift perception of the museum to dynamic and relevant, from trusted and nostalgic.

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Brands, New creative

Shreddies opens a ‘Wheat Dispensary’

The pop-up shop in Toronto’s weed-saturated Queen West neighbourhood is designed to drive buzz for the legacy cereal brand.

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Brands

Newfoundland’s wildlife protects province’s natural ingredients in ‘Rocktails’ campaign

The Newfoundland Distillery Company campaign by Ray Agency is meant to get drinkers in the province to try something more than a rum and coke.

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Brands, New creative

New awareness campaign will target johns seeking sex at Montreal Grand Prix

Every Grand Prix, Montreal’s Coalition for the fight against sexual exploitation gets calls from parents worried their daughters have been lured into the sex industry.

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Agency, Brands, Diversity

nabs introduces four cornerstones to improve DEI in Canadian advertising

The new offerings include a DEI learning hub, and support programs for new Canadians and international students hoping to find work in Canada.

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Brands, New creative

United Way BC tackles period poverty

Campaign from Here Be Monsters puts bold, red—and unexpected—product claims on typical menstrual product advertising.

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Brands, Data

Empire Company enters the Scene with Scotiabank, Cineplex deal

Shoppers at Empire stores such as Sobeys and Safeway will be transitioned from Air Miles to Scene+ by early 2023.

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Brands, New creative

Québec City locals inspire a mural in new tourism campaign

Rather than just show the city’s tourist attractions, lg2 has locals sharing their own love stories of the city.

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Brands, New creative

This Hilton suite is not par for the course

Working with Fuse Create, the hotel operator created a suite that will sit on the course during the RBC Canadian Open.

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Agency

Quebec agency association backs ACTRA and ACA on National Commercial Agreement

By joining with the ACA and the actors’ union, A2C will join negotiations to “modernize the NCA” over the next year.

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What in the World

What in the World—Week of June 6

Some of the marketing and advertising stories from around the world that caught our eye and were shared in our Monday newsletter.

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Getting to Know...

Getting to Know… Fuse Create’s Linda Carte

The new Fuse CD on her favourite book, least favourite Wes Anderson movie, and a really difficult portrait of John Lennon.

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The Redmond Review

This Veet ad really got the balls rolling

The awkward use of a misunderstood Britishism made Craig Redmond go a little nuts this week.

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Agency

PS DDB rebrands as PS&Co Brand Studio

The announcement means the end of the DDB name in Vancouver after more than 20 years.

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Brands, New creative

Moosehead Radler wants to play in the ‘beer leagues’

Campaign will see the brewer sponsor rec league teams with flashy new shirts, team names and, of course, post-game refreshments.

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