The extinguisher brand’s first-ever North American ad campaign features bored firefighters, like “Pensive Pete” and “Laidback Larry.”
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The extinguisher brand’s first-ever North American ad campaign features bored firefighters, like “Pensive Pete” and “Laidback Larry.”
Read moreA minor change to the longstanding tagline speaks to the brand’s focus on social capitalism as a key plank of its marketing platform.
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